Develop and execute comprehensive SEO strategies aligned with overall marketing and business goals.
Conduct detailed keyword research, competitor analysis, and market analysis to identify growth opportunities.
Plan, monitor, and optimize on-page, off-page, and technical SEO initiatives to improve organic search rankings.
Perform regular technical SEO audits to identify and resolve issues related to crawling, indexing, site structure, page speed, and mobile optimization.
Optimize website elements such as meta tags, headings, internal linking, image and text, and URL structures.
Define and implement content optimization strategies based on search intent and target keywords.
Collaborate with content, design, and development teams to ensure SEO best practices are followed in new and existing content.
Design and manage effective link-building strategies to improve domain authority and search visibility.
Monitor backlink profiles and address toxic or low-quality links.
Track, analyse, and report SEO performance using analytics tools, identifying trends and areas for improvement.
Prepare regular performance reports and communicate actionable insights to stakeholders.
Lead, mentor, and guide SEO team members to ensure consistent execution and best practices.
Requirements
3–5 years of hands-on SEO experience, preferably in a SaaS or B2B technology environment, with a proven track record of driving organic growth, keyword rankings, and qualified traffic for SaaS products.
Proven experience in SEO strategy, execution, and performance optimization across competitive markets.
Strong understanding of technical SEO, on-page and off-page optimization, content strategy, and link-building best practices.
Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
Solid knowledge of website architecture, HTML tags, structured data, page speed, and performance optimization.
Experience in content optimization and close collaboration with content, design, and development teams.
Familiarity with AI-driven projects and experience using AI-powered tools to improve SEO efficiency, insights, and performance.
Strong analytical skills with the ability to interpret SEO data and translate insights into actionable strategies.
Proven experience in link-building strategies, backlink analysis, and domain authority growth.
Excellent communication and presentation skills to share insights clearly, recommendations, and results with stakeholders.
Ability to lead and mentor team members while managing multiple SEO initiatives and projects simultaneously.
