Role Overview
iCliniq is looking for a creative and data-driven Social Media Executive to support and execute our digital content strategy across platforms. This is a hands-on execution role, you'll be creating content, tracking performance, and growing iCliniq's presence as a trusted healthcare brand. Open to both medical and non-medical candidates.
Key Objectives
- Execute daily content publishing across social platforms
- Grow engagement and follower base consistently
- Support campaign rollouts and platform experiments
- Contribute fresh content ideas aligned with health trends
- Learn and adopt AI tools to improve content output and efficiency
Key Responsibilities
- Create, schedule, and publish content across Instagram, LinkedIn, YouTube, Twitter/X, Facebook, Pinterest, and Reddit
- Write captions, scripts, and copy in line with iCliniq's brand voice
- Engage with the audience - respond to comments, DMs, and community interactions
- Track weekly performance metrics and share updates with the lead
- Support the social media lead in campaign planning and execution
- Coordinate with design, SEO, and medical teams for content accuracy
- Stay updated on platform algorithm changes and trending formats
- Experiment with new content formats - Reels, Shorts, carousels, infographics
Eligibility
Medical Background: MBBS / BDS / BAMS / BHMS / Allied Health with interest in digital content
Non-Medical Background: Marketing / Communications / Journalism / Mass Media with a minimum of 1 year of hands-on social media experience
Required Skills
- Hands-on experience managing social media accounts
- Content creation and basic copywriting
- Familiarity with Meta Business Suite and Google Analytics
- Basic graphic design sense (Canva or similar)
- Good communication and time management
- Ability to work in a fast-paced team environment
Preferred Skills
- Experience in healthcare, edtech, or digital-first brands
- Tools: Canva, Hootsuite, Buffer, or any scheduling tool
- Basic understanding of SEO and hashtag strategy
- AI Tools: Openness to explore AI tools for content ideation, caption writing, image generation, and performance tracking (e.g. ChatGPT, Gemini, Canva AI) - prior experience is a strong plus
- Personal portfolio or active social media presence
Why Join iCliniq
Be part of a purpose-driven healthcare brand where your content reaches and impacts real patients and doctors every day. Collaborative team, fast learning curve, and room to grow.
Experience: Minimum 1 - 2 years
Salary: Rs.15,000/- per month
