Senior Social Media Executive

The Starter Labs

Mumbai, India

2-4 Years

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Posted 2 days ago
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Job Description

Senior Executive / Social Media Specialist

Role Overview

We are looking for a Senior Executive / Social Media Specialist to lead the day-to-day social media execution for a premium arts and culture brand. This is a hands-on role for someone who is highly detail-oriented, operationally strong, and able to bring consistency, accuracy, and speed to everyday platform management.

The ideal candidate should be comfortable managing the full execution layer of social media, right from publishing and caption checks to community management, coordination, platform hygiene, and real-time troubleshooting. Beyond execution, this person should also be proactive in identifying gaps, flagging risks in advance, and ensuring that both internal teams and client stakeholders stay aligned on priorities and timelines.

This role requires someone who can combine process discipline with platform understanding, and who is equally comfortable handling routine execution as well as fast-moving, reactive requirements.

Key Responsibilities

1. Day-to-Day Social Media Operations

Manage the daily execution of social media across all active platforms, ensuring the brand remains updated, accurate, and consistent at all times
Oversee the end-to-end publishing workflow, ensuring all approved content goes live as per plan
Maintain strong day-to-day operational control over content calendars, posting schedules, stories, page updates, and live platform requirements
Ensure all social handles are actively monitored and maintained, with no gaps in execution or communication
Act as the central execution point for ongoing social media activities, ensuring nothing slips through the cracks

2. Content, Caption, and Publishing Accuracy

Review all content and captions before publishing to ensure they are accurate, approved, error-free, and aligned with the brand's tone and communication style
Check for platform-specific requirements such as tagging, handles, links, formatting, aspect ratios, cover images, alt text, hashtags, and publishing nuances
Coordinate any last-minute changes or edits required before content goes live
Ensure all assets used are the final approved versions and are uploaded correctly across platforms
Be responsible for publishing hygiene, including making sure every post is placed correctly, looks polished, and reflects the quality expected from a premium brand

3. Scheduling and Platform Management

Schedule and publish posts, reels, stories, and other social media formats in a timely and organized manner
Ensure all scheduled content is uploaded correctly and in line with deadlines, campaign priorities, and platform best practices
Manage publishing calendars in collaboration with internal teams to ensure smooth execution across planned and reactive content
Handle real-time changes to posting plans where required, including quick turnarounds, rescheduling, and urgent updates
Maintain a clear view of upcoming content and proactively flag any potential delays, asset gaps, or publishing conflicts

4. ORM and Community Management

Regularly monitor comments, direct messages, mentions, tags, and audience interactions across platforms
Respond to audience queries and interactions in a timely, relevant, and brand-appropriate manner
Escalate important, sensitive, or high-priority interactions to the relevant internal teams or stakeholders
Maintain consistency in brand voice across all community interactions
Track recurring audience queries, complaints, and conversation themes, and share observations with the team wherever useful
Ensure that community management is not just reactive, but also organized, responsive, and aligned with the brand's positioning

5. Asset and Workflow Coordination

Coordinate with internal teams to ensure all required content assets, copies, approvals, and inputs are available before deadlines
Follow up proactively with design, content, video, account management, and client teams wherever dependencies exist
Maintain visibility on the status of pending tasks and ensure timely closure
Keep track of what is required, what is in progress, what is approved, and what is pending from relevant teams
Help streamline everyday execution by bringing structure to workflows and ensuring smoother handovers across teams

6. Dashboard, Tracker, and Reporting Hygiene

Maintain internal trackers, publishing sheets, reports, and dashboards with real-time updates
Ensure that all social media activities are properly documented, updated, and easy to track internally
Support weekly and monthly reporting by keeping execution data clean, up to date, and accessible
Monitor posting records, campaign updates, and asset logs to maintain operational transparency
Bring process discipline to execution, ensuring that the backend of social media management is just as strong as the front-end output

7. Trend Awareness and Content Opportunity Support

Stay updated on platform trends, content formats, creator behavior, trending audios, and social-first content patterns
Identify relevant opportunities that can be adapted for the brand in a timely and contextual manner
Support the team with execution-led insights on what formats, hooks, and platform behaviours are currently working
Share relevant observations that can improve the effectiveness, agility, and cultural relevance of the brand's social presence
Assist in spotting reactive content opportunities where relevant, especially for a brand that operates in culture, events, and experiences

8. Internal Coordination and Client Communication

Work closely with the Account Manager and internal cross-functional teams to ensure smooth day-to-day execution
Maintain clear, timely, and professional communication with the client on ongoing tasks, updates, approvals, and execution status
Ensure all client requests are acknowledged, tracked, and actioned within agreed timelines
Share regular updates on progress, completed tasks, pending approvals, and any dependencies impacting delivery
Support the overall account by ensuring there is always alignment between internal planning and client expectations
Be dependable in follow-ups, transparent in communication, and solution-oriented in problem-solving

Key Skills and Attributes

Strong attention to detail with a high degree of accuracy in execution
Good understanding of major social media platforms, formats, and publishing tools
Strong operational and coordination skills with the ability to manage multiple moving parts simultaneously
Ability to work in a fast-paced environment and manage day-to-day timelines effectively
Clear verbal and written communication skills
Strong sense of ownership and accountability
Ability to anticipate issues, follow through on pending items, and keep workstreams organized
Comfort in handling repetitive operational tasks without compromising on quality
Responsiveness, reliability, and the ability to manage stakeholder expectations well
A proactive mindset with the ability to identify opportunities for smoother and better execution

Preferred Experience

2–4 years of experience in social media, digital marketing, or content operations
Prior experience working on brand pages, live content calendars, ORM, and publishing workflows is preferred
Experience in an agency environment will be a strong advantage
Prior experience working with premium, lifestyle, arts, culture, entertainment, or hospitality brands would be valuable
Familiarity with social media management tools, reporting trackers, and platform-native publishing systems is preferred

Work Details

Working Days: Tuesday to Sunday

Weekly Off: Monday

Location: Hybrid

3 days from the agency office - 12pm to 9pm
3 days from the client's office - 3pm to 11am

This role may require flexibility around live events, real-time publishing, and time-sensitive communication needs depending on campaign and content requirements.

What Success Looks Like