Senior Executive Social Media

Key Responsibilities:

• Social Media Calendar:
• Plan and manage monthly social media calendars focusing on new launches, campaigns, and core product visibility.
• Schedule posts and stories using tools like Instagram Insights and Social Bakers to optimize engagement.
• Content Creation & Innovation:
• Develop fresh and creative content ideas aligned with both BAU (Business as Usual) and launch campaigns.
• Experiment with new content formats to maintain relevance and drive audience interaction.
• Create shoot decks and lead execution for campaign shoots.
• Coordination:
• Collaborate with Brand Building, Design, and Central Marketing teams for product launches, sales campaigns, and cross-brand initiatives.
• Manage collaborations to ensure alignment with brand tone and strategy.
• Inclusivity & Diversity:
• Plan and execute inclusive and diverse social media content across all platforms to reflect brand values.
• Production & Launch Creative Direction:
• Lead and oversee creative direction for shoots and campaign launches, ensuring visual and strategic alignment with brand objectives.
• Performance Analysis:
• Use analytics tools to evaluate campaign performance and extract actionable insights for optimization.