Company Description
Digital Tokri is a marketing agency specializing in transforming traditional businesses into digital enterprises. By leveraging internet marketing channels and innovative strategies, the agency helps clients gain more business while optimizing costs. Digital Tokri focuses on creating impactful digital solutions that drive growth and efficiency. For insights and updates, visit their blog at https://digitaltokri.com/blog/.
Role Description
Experience: Minimum 3 Years
Location: Wakad, Pune, Maharashtra
Employment Type: Full-time (Work From office only)
salary: 3LPA - 4LPA
Job Overview
We are looking for a SeniorSocial Media Executive who can strategize, execute, and manage social media operations across multiple brands. The ideal candidate should have hands-on experience in content planning, team handling, client coordination, and performance-driven social media growth.
You will be responsible for leading a team of social media executives, ensuring timely delivery of high-quality content, and driving measurable results aligned with brand and business objectives.
Key Responsibilities
Strategy & Planning
- Develop and execute monthly social media strategies aligned with client goals
- Create content calendars, campaign ideas, and platform-wise strategies (Instagram, Facebook, LinkedIn, etc.)
- Stay updated with trends, algorithms, and best practices
Team Management
- Lead and manage a team of social media executives and designers.
- Allocate tasks, set timelines, and ensure quality control
- Conduct regular reviews and performance feedback
Client Coordination
- Act as the primary point of contact for assigned clients
- Present strategies, reports, and campaign performance to clients
- Manage client expectations and ensure smooth communication
Content & Execution
- Oversee content creation including captions, reels, stories, carousels, and campaigns
- Ensure brand tone, consistency, and visual quality across platforms
- Review and approve posts before publishing
Performance & Analytics
- Monitor page performance, engagement, reach, and growth
- Analyze insights and optimize strategies based on data
- Prepare monthly performance reports with actionable insights
Paid & Collaborations (Good to Have)
- Coordinate with performance marketing teams for paid campaigns
- Manage influencer collaborations and campaign execution
Required Skills & Qualifications
- Minimum 3 years of experience in social media marketing (agency experience preferred)
- Proven experience in team handling and client servicing
- Strong understanding of Instagram, Facebook, LinkedIn & emerging platforms
- Excellent communication, presentation, and leadership skills
- Ability to manage multiple brands and deadlines
- Creative thinking with a performance-oriented mindset
Tools & Platforms
- Meta Business Suite
- Instagram & Facebook Insights
- Basic understanding of Canva / Adobe tools
- Google Sheets & reporting tools
What We Offer
- Growth-oriented work environment
- Opportunity to work with diverse brands
- Leadership exposure and creative freedom
- Competitive salary based on experience
- Health Insurance
- paid leaves
