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the adroit

Senior SEO & PPC Manager

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Job Description

Location: Belapur, Navi Mumbai (On-site)

Experience Required: 5–8 Years

CTC: ₹4.5 – ₹7.5 LPA

Joining: Immediate

Minimum Qualification: Postgraduate in IT / Marketing / Relevant Field

What We're Looking For
  • A leader who can drive both strategy and execution through a team
  • Someone comfortable handling global clients and expectations
  • A proactive problem-solver with a performance-first mindset

Role Overview

We are looking for a results-oriented Senior SEO & PPC Manager who can lead end-to-end search marketing initiatives while managing a team for execution. This role requires strong expertise in both SEO and Paid Advertising, along with the ability to handle international clients and deliver measurable business outcomes.

Key Responsibilities

SEO (Search Engine Optimization):

  • Develop and execute comprehensive SEO strategies (On-page, Off-page & Technical SEO)
  • Conduct detailed SEO audits and implement improvements
  • Perform advanced keyword research based on user intent and business goals
  • Lead high-quality link-building campaigns
  • Monitor rankings, traffic, and performance using tools like GA4, Search Console, SEMrush, etc.
  • Stay updated with algorithm changes and industry trends

PPC (Pay-Per-Click Advertising):

  • Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other platforms
  • Manage budgets effectively to maximize ROI and reduce CPL/CPA
  • Perform A/B testing for ads, creatives, and landing pages
  • Implement conversion tracking, remarketing, and audience targeting strategies
  • Analyze performance data and continuously optimize campaigns

Team Management & Leadership
  • Lead and manage a team of SEO and PPC executives for campaign execution
  • Allocate tasks, monitor performance, and ensure timely delivery of activities
  • Maintain quality standards across all deliverables
  • Mentor and train team members to enhance skills and productivity
  • Coordinate with content, design, and development teams for seamless execution 

Client Handling (International Exposure)
  • Manage and communicate with overseas clients across Singapore, USA, Hong Kong, and the Middle East
  • Understand client objectives and translate them into actionable strategies
  • Present performance reports, insights, and growth plans
  • Ensure client satisfaction through consistent performance and communication

Additional Responsibilities
  • Manage multiple client accounts and ensure achievement of KPIs
  • Prepare weekly and monthly performance reports with actionable insights
  • Collaborate with cross-functional teams for campaign success
  • Continuously identify growth opportunities and optimization areas

Required Skills & Qualifications
  • 5–8 years of hands-on experience in SEO and PPC (agency experience preferred)
  • Proven experience in team management and project execution
  • Experience working with international clients (Singapore, USA, HK, Middle East) is mandatory
  • Strong expertise in tools like Google Analytics (GA4), Google Ads, Search Console, SEMrush/Ahrefs
  • Strong understanding of search engine algorithms, bidding strategies, and conversion optimization
  • Data-driven mindset with strong analytical and problem-solving skills
  • Excellent communication, presentation, and client management skills

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Job ID: 147002457

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