Experience: 3-4 Years Minimum
Location: Andheri East, Mumbai (Work from Office)
Reports To: Creative Director or Group Account Director
Collaborates With: Copy Leads, Senior Copywriters, Motion & Video Teams, Strategy, UX, Production, Account Management
About the Role
The Witer is the agencys storyteller-in-training, crafting clear, engaging, and search-friendly copy for brands across industries. Youll write long-form (blogs, articles, webpages), mid-form (emails, case studies), and short-form (social posts, ads etc content that aligns with brand tone, SEO principles, and campaign objectives. This role bridges creativity with digital performance, collaborating closely with Art Directors, Designers, Account Managers, SEO and Content Strategists.
Key Responsibilities
- Write compelling copy and content for blogs, landing pages, and website sections optimized for search intent and readability.
- Develop copy and content for campaign ideas, social posts, paid ads, and marketing emails that reflect each brands voice.
- Collaborate with creative and strategy teams to align messaging with brand and platform objectives.
- Support concept ideation and script writing for digital videos and short-form campaigns.
- Integrate keyword strategies and on-page SEO best practices within all written content.
- Use AI tools (ChatGPT, Jasper, Copy.ai, etc.) for ideation, outlines, and tone testing.
- Participate in brainstorming sessions, content reviews, and campaign planning.
- Proofread deliverables for grammar, flow, and brand consistency before submission.
Required Skills & Expertise
- Writing Fundamentals: Strong grasp of grammar, structure, and storytelling.
- Digital Writing & SEO: Understanding of keyword intent, meta tags, headers, and link strategy.
- Tone Adaptation: Ability to switch tone across brands and platforms.
- Collaboration: Comfortable working with art, SEO, and account teams.
- Tools & Software: Google Docs, MS Office (Word, Excel, PowerPoint), Canva (for text layout), ChatGPT / AI assistants.
- Time Management: Ability to handle multiple briefs and meet tight deadlines.
