Senior Sales Executive

Bishweshwar Lal Steels (formerly B.L. Steels) is one of South India's leading iron and steel distributors, serving infrastructure, construction, manufacturing, engineering, and industrial customers.

The company is a leading distributor and stockist of Jindal Steel & Power Limited (JSPL) products, including Universal Beams, Universal Columns, Angles, Channels, Rails, and Plates. We also maintain a strong inventory of JSW Steel HR Coils, Plates, and Sheets.

With over three decades of experience in the steel industry, we have built our business on trust, reliability, competitive pricing, and long-term customer relationships.

Our commitment is simple: Right Quantity – Right Quality – Right Price.

Role Description

We are looking for a motivated and results-driven Sales Executive – B2B to join our team in Chennai.

This is a dynamic sales role involving approximately 50% office-based sales activities and 50% field sales/customer visits.

The Sales Executive will be responsible for developing new business opportunities, managing existing customer relationships, handling enquiries and quotations, and converting opportunities into sales.

The ideal candidate should be commercially minded, confident in meeting customers, strong at follow-ups, and motivated to build long-term business relationships.

Key Responsibilities

• Generate leads and actively develop new B2B customers.
• Visit prospective and existing customers regularly across Chennai and other markets as required.
• Identify business opportunities across manufacturing, engineering, fabrication, infrastructure, construction, and other industrial sectors.
• Handle customer enquiries and prepare quotations and commercial offers.
• Follow up on quotations and convert enquiries into confirmed orders.
• Negotiate pricing and commercial terms within approved guidelines.
• Build, maintain, and grow relationships with existing customers.
• Identify opportunities to increase sales from existing accounts.
• Coordinate internally regarding pricing, stock availability, order processing, and dispatch.
• Follow up on customer requirements, deliveries, and outstanding payments.
• Maintain accurate records of leads, enquiries, quotations, customer visits, and sales activities.
• Monitor market developments, competitor activity, pricing trends, and upcoming projects.
• Work towards achieving monthly and annual sales targets.

Qualifications & Experience

• 2–5 years of experience in B2B sales, business development, or industrial sales.
• Experience in steel, construction materials, building materials, engineering products, industrial products, or B2B distribution is preferred.
• Existing knowledge or network within the Chennai/Tamil Nadu industrial market would be an advantage.
• Strong communication, negotiation, and relationship-building skills.
• Comfortable with both field sales and office-based sales activities.
• Self-motivated and confident in approaching and developing new customers.
• Strong follow-up, organisational, and customer-management skills.
• Good commercial understanding and ability to work with pricing, quantities, and inventory information.
• Working knowledge of MS Excel, Word, and CRM/sales tracking tools.
• Diploma or Bachelor's degree in Business, Commerce, Engineering, Marketing, or a related field preferred.