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Senior Sales Executive - Institutional Foodservice

Senior Sales Executive - Institutional Foodservice

PT Restomart Cipta Usaha
  • Posted a day ago
  • Be among the first 10 applicants

Job Description

Restomart is opening up a second sales motion focused on institutional and foodservice buyers — corporate cafeterias, industrial canteens, hospitals, hostels, contract caterers and central kitchens. This is the first dedicated hire for this segment. You'll own a longer, more structured B2B sales cycle: finding the right institutional accounts, navigating procurement and vendor onboarding, and recurring supply relationships. A pure IC role, with real scope to shape how Restomart sells into this segment.

Key Responsibilities

• Identify and prospect institutional and foodservice accounts, with particular focus on contract caterers and operators managing multiple kitchens/locations

• Run meetings with procurement teams and operations leads to understand sourcing requirements

• Navigate vendor registration/empanelment and commercial discussions

• Convert pilots/initial orders into stable, recurring supply relationships

• Expand accounts from a single site to multiple locations over time

• Maintain accurate pipeline and account records (WhatsApp Business, Sheets/CRM)

• Feed procurement-process and competitor insight back to the founding team

Target Customer Segments

Corporate cafeterias/kitchens · industrial canteens · manufacturing plant kitchens · hospitals · schools/colleges/universities · hostels · large residential communities · contract catering companies · central kitchens · large catering companies · other institutional foodservice operators

Sales Activities / Day-to-Day

• Prospecting and outreach to institutional decision-makers

• Field meetings to scope requirements and present Restomart's offering

• Managing a multi-step cycle: meetings requirement mapping vendor onboarding commercial terms pilot order expansion

• Coordinating internally to get pilot orders fulfilled reliably

• Regular account reviews to identify expansion into additional sites

• Reporting on pipeline stage, cycle time and account status

Required Experience

• 2–5 years of B2B sales experience in institutional/foodservice distribution or a closely related field, with genuine relevance weighted over years

• Some exposure to longer, multi-stakeholder sales cycles preferred

Preferred Industry Background

Institutional food distribution · foodservice distribution · FMCG institutional sales · contract catering · industrial catering · facility management (with foodservice exposure) · food ingredients · B2B food suppliers · large-scale food distribution

Required Skills

• B2B sales skills for longer, multi-stakeholder cycles — mapping requirements, negotiating, closing

• Comfort with vendor registration/empanelment paperwork and formal quotation/RFP processes

• Basic digital fluency — WhatsApp Business, Google Sheets/a CRM

• Working fluency in Tamil and English

• Own vehicle and willingness to travel across Chennai (and occasionally beyond) for site visits

Behavioral Traits

• Patient and process-oriented — comfortable with a sale that takes weeks, not days, to close

• Commercially hungry, with an eye for accounts that can scale to multiple sites

• Comfortable in a startup with no existing playbook — willing to build process, not just follow it

• Strong follow-through across a multi-step approval chain

• High ownership; thinks in terms of account lifetime value, not just the first order

KPIs / Success Metrics

• New institutional accounts onboarded

• Pilot-to-recurring-order conversion rate

• Number of sites/locations added per account over time

• Sales cycle length and pipeline velocity

• Revenue per account and account retention

Compensation

Based on Industry Standards and years of experience.

Why Join Restomart

You'll be the first salesperson building Restomart's institutional and foodservice business — not inheriting a territory, but defining how it's sold. Land a few contract caterers or multi-site institutional accounts and you're not just hitting a number, you're building a recurring revenue base that shapes the next phase of the company, with a clear path to leading this vertical as it grows.

Candidate Profile Snapshot
  • A B2B salesperson — roughly 2–5 years, weighted toward relevance over tenure — who has sold into institutional/foodservice buyers or contract caterers, is comfortable with a longer cycle and real procurement process, and gets energized by the size of what one well-landed multi-site account can become.

Key Skills

WhatsApp Business

Formal quotation RFP processes

Vendor registration empanelment paperwork

B2B sales skills for longer multi-stakeholder cycles