The Senior PR Executive will be responsible for managing day-to-day public relations activities for multiple clients, executing PR campaigns, maintaining strong media relationships, and supporting strategic communication initiatives. The role requires strong writing skills, media coordination experience, and the ability to independently handle client accounts in a fast-paced agency environment.
Key Responsibilities
- Manage PR activities and deliverables for assigned client accounts
- Draft and edit press releases, media pitches, articles, Q&As, and briefing documents
- Build and maintain strong relationships with print, digital, TV, radio, and trade media
- Coordinate media interactions including interviews, press conferences, media briefings, and events
- Ensure timely dissemination of press releases and follow-ups with journalists
- Track media coverage and prepare daily, weekly, and monthly coverage reports
- Support development and execution of PR strategies and integrated campaigns
- Assist in crisis communication planning and execution when required
- Liaise with internal creative, digital, and client servicing teams for integrated communication
- Mentor and guide junior PR executives or interns
- Ensure adherence to client brand guidelines and communication objectives
Desired Skills & Competencies
- Excellent written and verbal communication skills
- Strong media networking and follow-up abilities
- Ability to manage multiple clients and deadlines simultaneously
- Strategic thinking with attention to detail
- Proficiency in MS Office, media monitoring tools, and reporting formats
- Strong interpersonal and client management skills
- Ability to work independently and as part of a team
Qualifications & Experience
- Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, or related field
- 35 years of relevant PR experience, preferably in a PR or advertising agency
- Proven experience in media relations and press coverage generation
- Exposure to sectors such as corporate, lifestyle, technology, FMCG, or entertainment is a plus
