AtSmartBear, we believe building great software starts with quality andwe'rehelping our customers make that happen every day. Our solutions, featuringSmartBearAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster.SmartBearis trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations including innovators like Adobe, JetBlue, FedEx, and Microsoft.
Senior Product Marketing Manager BugSnag(Observability) P4
- Own product marketing strategy and gotomarket execution forBugSnagwithinSmartBear'sobservability domain.
- Drive positioning, messaging, and pipeline impact for developerfocused observability.
- Partner crossfunctionally with Product, Growth, Sales, and Developer Relations to accelerate adoption and revenue growth.
Product Intro
BugSnagisSmartBear'sdeveloperfirst observability and application stability platform that helps engineering teams detect, prioritize, and resolve software errors faster.BugSnagprovides realtime crash reporting, error monitoring, and performance insights across web, mobile, and backend environments, enabling teams to quickly understand the impact of issues on users andmaintainhighquality application experiences.
As part ofSmartBear'sbroader observability domain,BugSnagempowers engineering teams with actionable insights into application reliability, helping organizations improve release confidence, reduce downtime, and accelerate delivery velocity. By connecting technical signals with user impact,BugSnaghelps teams focus on the issues that matter most.
About the Role
As aSenior Product Marketing Manager BugSnagyou will:
- Own endtoend productmarketing strategy forBugSnag, defining positioning, messaging, and differentiation within the observability and application monitoring market.
- Lead gotomarket strategy for product launches, feature releases, and growth initiatives with measurable pipeline and adoption goals.
- Partner with Product Management to shape roadmap priorities using customer insights, market research, and competitive intelligence.
- Collaborate with Growth Marketing to develop integrated demand programs, campaigns, and productled growth initiatives that drivequalifiedpipeline.
- Develop compelling narratives that translate complex technical capabilities into clear business and developer value.
- Enable Sales and Sales Engineering with highimpact assets including pitch decks, demos, competitive battlecards, and technical messaging.
We are looking for you if you have
- 7+ years of Product Marketing experience in B2B SaaS, ideally within developer tools, infrastructure, or observability platforms.
- Strong technical acumen and familiarity with observability, error monitoring, or application performance monitoring concepts.
- Experience engaging technical audiences such as developers, SREs, platform engineers, and engineering leadership.
- Demonstrated success driving pipeline impact through close partnership with Growth or Demand Generation teams.
- Ability to translate technical product capabilities into clear value propositions for both technical and business stakeholders.
- Exceptional storytelling, communication, and crossfunctional leadership skills.
Why you should join theSmartBearcrew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
- We love celebrating ourSmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically the whole person.
- We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.
Did you know
- Our main goal atSmartBearis to make our technology-driven world a better place.
- SmartBearis committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
- SmartBearis headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland andBangalore, India.
- We'vewon major industry (product and company) awards includingB2BInnovators Award, Content Marketing Association,IntellyXDigital Innovator andBuiltInBest Places to Work.
SmartBearis committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer andmake employment decisions based on merit, qualifications, and business needs. We do not discriminateon the basis ofrace, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
