Senior performance marketing Specialist

Job Title- Senior Manager- Performance Marketing

Experience- 5+ Years CTC- 8 LPA - 12 LPA

Location- Gurugram, Haryana

Company Description: Ichelon Consulting Services Private Limited is a premier business consulting, management, and analytics company led by IIT and IIM graduates. Serving startups, established businesses, and healthcare providers, the group offers comprehensive advisory services in business, IT, HR, CRM, and marketing. As a pioneer in healthcare digital marketing, the firm specializes in social media strategies, campaign management, content branding, and website development. Located in Gurugram, Ichelon Consulting Group is committed to delivering tailored, innovative solutions to enhance business growth.

Role Description

We are seeking a highly driven Senior Manager Performance Marketing to lead and scale our performance marketing initiatives across digital channels. This role will play a critical part in driving revenue growth, optimizing marketing efficiency, and shaping data-driven acquisition strategies.

Key Responsibilities

Performance Marketing Leadership: Own and drive the overall performance marketing strategy aligned with business growth, revenue, and ROI objectives.

Paid Media Strategy & Execution: Lead planning, execution, and optimization of paid campaigns across platforms including Google Ads, Facebook, Instagram.

Data-Driven Optimization: Analyze performance data across the funnel, identify insights, and implement continuous optimization to improve conversion rates.

Budget & ROI Management: Manage and allocate significant marketing budgets effectively to maximize efficiency and return on investment.

Team Management & Mentorship: Lead, mentor, and develop a team of performance marketers, providing strategic direction, coaching, and performance feedback.

Market & Competitor Intelligence: Stay ahead of industry trends, platform updates, and competitor strategies to identify growth opportunities and mitigate risks.

Stakeholder Collaboration: Work closely with leadership, sales and project teams to align marketing efforts with broader business objectives.

Requirements

Bachelor's degree (or higher) in Marketing, Business or a related field.

5+ years of experience in digital/performance marketing, with significant experience managing in-house performance marketing teams.

Strong expertise in paid advertising platforms including Google Ads, Facebook Ads, Instagram Ads, SnapChat Ads.

Experience managing large-scale acquisition campaigns and multiple ad networks.

Deep understanding of performance metrics, attribution models, and funnel optimization.

Advanced proficiency in Google Analytics and performance reporting tools.

Proven experience in people management and team development.

Work Environment

It will be a 5-day working week from Monday to Friday.

It will be work from the office and the candidate will be reporting to the Gurugram office.

There will be a day shift with 9 hours working (9:30-6:30 PM).

Interested Folks do send us your resume to [Confidential Information] or do apply here.