Senior Performance Marketing Manager

Job Title: Senior Performance Marketing Manager

Department: Digital Marketing

Experience: 8+ years

Location: Noida

About BrandPipal

Brand Pipal is the creative marketing powerhouse incubated within NLB Services. We combine strategic thinking, creative storytelling, performance marketing, and technology-driven execution to build impactful brand experiences.

Our expertise spans Employer Branding, B2B Marketing, Account-Based Marketing (ABM), Demand Generation, Content, Paid Media, and Strategic Communications. We partner with leading enterprises to drive measurable business growth through highly targeted and relationship-led marketing programs.

Role Overview

We are looking for an experienced, data-driven Senior Performance Marketing Manager to plan, execute, and optimize multi-channel digital advertising campaigns. The ideal candidate will bring strong hands-on expertise in paid media, analytics, conversion tracking, and performance optimization, along with a proven track record of driving measurable business growth.

Key Responsibilities

• Plan and execute performance marketing strategies aligned with business goals, with a focus on lead generation, sales, customer acquisition, and ROI.
• Manage and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max, and Demand Gen), Meta Ads (Facebook and Instagram), Taboola, LinkedIn Ads, and Microsoft Ads.
• Implement and troubleshoot tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads conversion tracking, Meta Pixel, Conversions API (CAPI), and custom event tracking.
• Develop strategies for audience targeting, remarketing, retargeting, keyword research, bidding, and budget allocation.
• Optimize campaigns against key metrics, including CTR, CPC, CPM, CPL, CPA, conversion rate, CAC, and ROAS.
• Run A/B tests on creatives, ad copy, audiences, landing pages, and campaign strategies.
• Analyze campaign performance, identify optimization opportunities, and scale campaigns while maintaining cost efficiency.
• Build performance dashboards and reports using Looker Studio, Excel, and Google Sheets.
• Monitor budgets, pacing, and forecasts, and track performance against KPIs.

Required Skills and Qualifications

• 8+ years of hands-on experience in performance marketing and paid media management.
• Strong expertise in Google Ads, Meta Ads, Taboola, LinkedIn Ads, Microsoft Ads, GTM, and GA4.
• Proven experience in conversion tracking, attribution, analytics, and campaign troubleshooting.
• Strong understanding of paid media strategy, funnel optimization, audience segmentation, and remarketing.
• Hands-on experience with e-commerce advertising, including Google Merchant Center, Meta Commerce Manager, and Shopify.
• Demonstrated experience managing advertising budgets and delivering measurable business results.
• Proficiency in Looker Studio, Excel, and Google Sheets.
• Strong analytical, communication, problem-solving, and stakeholder management skills.

Good to Have

• Familiarity with DV360 and Amazon Ads.

Key Performance Indicators

• Achievement of lead generation and sales targets
• CPL, CPA, CAC, and ROAS
• Conversion rate and lead quality
• Budget utilization and optimization
• Tracking accuracy and reporting quality
• Campaign scalability and overall marketing efficiency

Ideal Candidate

A strategic yet hands-on performance marketer who can independently manage campaigns end to end, troubleshoot tracking issues, analyze data, and turn advertising investment into measurable business growth.

How to Apply:

Apply directly using LinkedIn Easy Apply, or send your resume to [Confidential Information] with Senior Performance Marketing Manager in the subject line.