Senior Performance Marketing Executive

Role:

Performance Marketing Manager.

Work Experience: 

3+ Years in Performance Marketing

Skills: 

Performance Marketing, Digital Marketing, Digital advertising platforms Like: Google Ads, Meta Ads, LinkedIn Ads, Google & Facebook Ads Manager, Google Analytics.

Qualifications:

1. Bachelor Degree in Marketing, Business Administration, Computer Science, Data Analysis or related field. 
2. MBA with excellent written and verbal communication skills will be preferred. Or MS in CS, Data Analysis, AI/ML or related field.

Employment Type: 

Full Time.

Requirements:

1. Develop and execute performance marketing strategies to enhance clients brand visibility and reach the target audience.
2. Create and Manage paid search campaigns on paid media platforms such as Meta, Google, Amazon and LinkedIn to generate leads and increase conversions for our clients.
3. Proven experience in performance marketing, digital advertising or related roles, preferably in an agency environment.
4. Proficiency in digital advertising platforms such as Google Ads, Google keywords, Google search Facebook Ads Manager, LinkedIn Ads, etc.
5. Strong analytical skills and ability to interpret data, analyze campaign performance metrics and draw actionable insights.
6. Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and communicate with clients.

Role and Responsibilities:

1. Optimize social media advertising to drive engagement and improve ROI for our clients.
2. Monitor and analyze campaign performance using relevant metrics and make data-driven recommendations for campaign optimization.
3. Stay updated on industry trends, best practices, and emerging technologies in performance marketing.
4. To oversee the strategic allocation and optimization of a budget ranging from 50 Lakhs to 1 Crore towards various marketing channels.
5. Analyze performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) to identify opportunities for optimization.
6. Proven track record of managing high budgets, with a focus on driving measurable results and ROI.