Role Summary
We are looking for a performance-driven and detail-oriented Senior Media Executive to manage and optimize digital advertising campaigns across platforms while ensuring smooth execution, strong reporting, and efficient campaign delivery.
Ideal Experience: 2.5–4 years
Key Responsibilities
- Set up, launch, and manage digital advertising campaigns across platforms such as Google Ads, Meta Ads, and display networks.
- Monitor campaign pacing, delivery, and budget allocation to ensure smooth execution.
- Coordinate ad trafficking including asset uploads, tracking implementation, and ad verification.
- Ensure accurate audience targeting and campaign placements as per campaign objectives.
- Regularly review campaign performance metrics and optimize campaigns to achieve KPIs and business goals.
- Identify and resolve issues related to ad delivery, tracking, and campaign performance.
- Create and maintain detailed campaign performance reports and dashboards.
- Collaborate with technology vendors, third-party partners, and ad exchanges for seamless campaign execution.
- Coordinate with internal teams and stakeholders to ensure timely execution and updates.
- Support media planning, proposals, and presentations for campaigns and business requirements.
- Act as a point of contact for campaign-related communication and performance updates.
Must-Have Skills
- Strong understanding of digital advertising platforms and media amplification.
- Knowledge of campaign setup, optimization, tracking, and reporting.
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Attention to detail and ability to manage multiple campaigns simultaneously.
- Proficiency in MS Office and reporting tools.
- Strong willingness to learn and grow within digital media operations.
Good to Have
- Prior experience in Ad Ops or performance marketing environments.
- Certifications in Google Ads and Amazon platforms.
- Awareness of emerging ad technologies, media trends, and campaign innovations.
- Experience working in a fast-paced brand or agency environment.
- Knowledge of campaign verification and tracking implementation.
Working Style & Expectations
- Fast-paced, collaborative, and execution-focused environment.
- Strong ownership of campaign delivery, reporting accuracy, and timelines.
- Ability to multitask and manage multiple brands simultaneously.
- Open to feedback, learning, and adapting to changing priorities.
- Consistent communication and coordination across teams and stakeholders.
