About the Role
At Uni Seoul, the senior manager - marketing and growth is not a desk-bound marketer.
This role sits at the intersection of creativity, retail execution, and commercial outcomes.
We are looking for a creative brand thinker with strong on-ground retail
understandingsomeone who can translate brand ideas into store walk-ins, in-store
excitement, across our offline network. If you believe branding must move footfall, energize
stores, and show measurable impact, this role is for you.
Key Responsibilities
- Brand Positioning & Visual Identity
- Own and evolve brand positioning, narrative, and visual identity across online
- and offline channels.
- Ensure cohesive brand expression across social, campaigns, stores, packaging,
- and partnerships.
- Act as the strategic brand filter for all communication.
Marketing Strategy & Social Media Growth
- Lead the overall marketing strategy with ownership of social media growth and
- platform direction.
- Define content and storytelling strategy across formats and channels.
- Build community, engagement, and cultural relevance not just reach.
Campaign Strategy & Delivery (LaunchRecall)
- Architect integrated ATL and BTL campaigns that drive impact and long-term recall.
- Own campaign strategy from concept and launch to amplification and memory.
- Enable agencies and teams with strong briefs and clear strategic intent.
- Content, Creator & Brand Collaborations
- Lead content direction across brand, campaign, and always-on storytelling.
- Identify and execute creator, influencer, and brand collaborations aligned with
- brand values.
- Own celebrity collaboration strategy to drive relevance and visibility.
- Ensure collaborations feel authentic, not transactional.
In-Store Brand Experience
- Own the strategic vision for in-store brand experience.
- Partner with Retail and VM teams to translate brand narratives into physical spaces.
- Ensure stores feel consistent, expressive, and immersive.
- Brand Metrics & Strategic Learning
- Define and track brand health metrics: awareness, consideration, sentiment, and recall.
- Monitor social growth, engagement quality, and campaign effectiveness.
- Use insights to refine brand strategy and creative direction.
- Enablement & Cross-Functional Leadership
- Act as a strategic partner to Growth, Retail, Content, PR, and Product teams.
- Create clarity that enables faster and better execution.
- Build brand frameworks, playbook, and guardrails that scale creativity.
What We're Looking For
- 46 years of experience in brand or marketing leadership roles.
- Strong strategic thinking with creative judgment.
- Proven ownership of marketing, social growth, campaigns, and collaborations.
- Experience working with agencies, creators, and celebrity teams.
- High ownership mindset with the ability to lead through influence.
- Think in narratives, frameworks, and long-term impact.
- Bring ideas, not just updates.
- Care about brand equity as much as growth.
- Enjoy enabling teams rather than controlling execution
