Creative Director

Together Hospitality · Pune (Full-time)

CTC: ₹12–18 LPA

Experience: 7–12 years

Reports to: Head of Marketing & Brand

Scope: Across all 5 brands (Elephant & Co, Cobbler & Crew, Juju, Gather, Izipizi Street)

Requires presence across brand locations and shoots

Team: Leads in-house creative team + freelancers

About the Role

The Creative Director at Together Hospitality is the visual conscience and content engine of the brand.

You own how all five brands look, feel, and show up in the world — across Instagram, events, campaigns, and every piece of visual output. From pre-production to final post, you are responsible not just for how content looks, but what it achieves.

We are a creative-first hospitality group. We don't produce generic food content — we build worlds, tell stories, and create things people want to engage with. Your role is to ensure that standard is met every single day, across five distinct brands and audiences.

You live on Instagram, understand the platform deeply, and know how to create content that earns attention, shares, saves, and relevance — not just likes.

What You'll Do1. Creative Direction & Visual Quality

Own and evolve the visual identity of all 5 brands
Act as the final quality gate for all creative output
Define what each brand should — and should not — look like
Maintain and update visual identity guidelines (typography, colour, photography, motion)
Ensure every piece of content meets a consistent, high standard

2. Content That Achieves Brand Goals

Ensure every piece of content serves a clear objective (awareness, footfall, engagement, relevance)
Champion performance-driven creativity, not just aesthetics
Eliminate generic output — every piece must feel unmistakably on-brand
Drive shareability and saveability across content
Keep all brands culturally relevant, not just promotional

3. Instagram-First Thinking & Content Systems

Bring deep understanding of Instagram behaviour, formats, and trends
Build a clear content framework across formats (campaigns, events, evergreen, community)
Ensure the content calendar is proactive, not reactive
Use performance data to inform creative decisions
Apply platform-native thinking to all content

4. Pre & Post Production

Own pre-production: shot lists, mood boards, styling, direction
Direct photographers, videographers, and freelancers on set
Define the visual and emotional tone of shoots
Oversee post-production quality: editing, grading, pacing, sound
Ensure final output matches the original creative intent

5. AI & Innovation in Content

Integrate AI tools into creative workflows (image, video, ideation)
Stay ahead of global content and production trends
Drive experimentation across brands (new formats, techniques)
Act as the team's go-to for innovation in creative production

6. Team Leadership & Production

Lead the creative production team (design, motion, video, copy)
Translate strategy into clear, actionable visual direction
Manage freelancers across brands
Build a culture of craft, ownership, and continuous improvement
Ensure smooth workflow across multiple brands and deadlines

What This Role Does NOT Own

Content strategy or campaign ideation (owned by Creative Strategists)
Brand calendars, events, or collaborations (owned by Brand Managers)
Scheduling or community management (owned by Social Media team)

How You'll Be Measured (KRAs)

Visual Quality & Brand Distinction – High, consistent, and clearly differentiated output across all brands
Content Performance – Work drives awareness, engagement, shares, and real outcomes
Content Systems & Execution – Strong processes and platform-native thinking
Production Excellence – High-quality pre and post production standards
Innovation & AI Adoption – Continuous evolution in tools and formats
Team Performance – Reliable delivery and visible growth of team members

What We're Looking ForExperience

7–12 years in creative direction / art direction / design leadership
Strong end-to-end production experience (shoot to post)
Experience leading and developing creative teams
Multi-brand experience preferred
Hospitality / F&B / lifestyle background strongly preferred

Platform & AI Understanding

Deep, active understanding of Instagram
Strong grasp of content performance vs aesthetics
Experience building content systems and processes
Hands-on use of AI tools in creative workflows

Core Skills

Exceptional visual taste and judgement
Strong art direction across formats (digital, print, motion, video)
Pre-production and shoot direction expertise
Post-production sensibility (editing, grading, pacing)

What Sets You Apart

Portfolio shows distinct multi-brand identities
Can point to content that performed, not just looked good
Demonstrates real use of AI in production workflows
Has a clear point of view on what great hospitality content is

Who You Are

Visually obsessive — you notice what others miss
Instagram-native — you study the platform, not just scroll it
Innovation-driven — always exploring new formats and tools
Outcome-focused — you care if the work performs
A builder of teams — not just a gatekeeper of quality
Low ego, high standards — best idea wins

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