Twid is a new-age fintech payments platform, built from the ground up to solve large, unsolved problems in Loyalty and Rewards.
While consumers earn reward points across Credit/Debit Cards, Retail, Fintechs, Online Brands, Travel, and more, their visibility and usage remain limited. Twid is transforming this space by enabling users to seamlessly pay using their accumulated rewards, directly at checkoutbringing loyalty and payments together in one unified experience.
Our checkout option, Pay With Rewards, is live at 35,000+ merchants including JioMart, NetMeds, Ixigo, ConfirmTkt, Myntra, Swiggy, BookMyShow, and MakeMyTripmaking it one of the most widely accepted rewards-based payment platforms in the country.
We've partnered with leading banks and issuers such as HDFC Bank, Axis Bank, IndusInd Bank, Yes Bank, Indian Bank, Federal Bank, SBI Cards, DBS Bank, and IDFC Bank, along with top loyalty programs and fintechs.
Backed by global investors including Sequoia Surge, Beenext, Rakuten, and Google, Twid is dual-headquartered in Singapore and Bangalore.
Website: www.twidpay.com
Role Overview:
As the Senior Growth Marketing Manager, you will play a key role in driving the long-term success of our customer base. You will be responsible for designing and executing strategies to retain existing customers, enhance user engagement, and reduce churn. You'll collaborate cross-functionally with product, data, and customer success teams to develop targeted campaigns and optimize the overall customer lifecycle experience.
Key Responsibilities:
- Retention Strategy Development: Design and implement data-driven strategies focused on customer retention, engagement, and loyalty across multiple channels (email, push notifications, in-app messaging, SMS, etc.).
- Customer Segmentation: Leverage customer data to create targeted segments for retention campaigns, focusing on high-value customers, at-risk customers, and new users.
- Acquisition - Experience in leveraging acquisition platforms like Meta, Google, and similar tools is preferred.
- Campaign Execution: Plan, create, and optimize lifecycle marketing campaigns, including re-engagement, win-back, and referral programs.
- Churn Reduction: Develop and implement strategies to reduce churn, including customer feedback loops, surveys, and behavioral triggers.
- Cross-Functional Collaboration: Work closely with the product, customer success, and analytics teams to ensure alignment and maximize the impact of retention initiatives.
- A/B Testing & Optimization: Continuously test and optimize marketing campaigns and strategies using A/B testing, performance analysis, and customer feedback.
- Data Analysis & Reporting: Track and report on the success of retention campaigns through key performance metrics such as retention rates, LTV (lifetime value), churn rates, and engagement metrics.
- Customer Journey Mapping: Analyze the customer journey and identify opportunities for improving touchpoints that enhance retention.
- Retention Tools & Technologies: Stay up-to-date on the latest tools, technologies, and trends in retention marketing, and help implement new solutions to drive efficiency and performance.
Requirements:
- Experience: 4+ years of experience in growth marketing, retention marketing, or lifecycle marketing, ideally in a fast-paced startup or SaaS environment.
- Skills: Strong knowledge of retention-focused marketing channels, including email marketing, SMS, push notifications, and in-app messaging.
- Data-Driven: Comfortable working with data and analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to drive decision-making.
- Analytical Mindset: Ability to extract insights from data and test, iterate, and optimize marketing campaigns accordingly.
- Customer-Centric: Passionate about understanding customer behavior and using this insight to create tailored, impactful experiences.
- Tools: Experience with CRM and marketing automation platforms (e.g., MoEngage, Clevertap, WebEngage etc.).
- Communication Skills: Excellent written and verbal communication skills to collaborate with internal teams and engage customers.
- Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines.
- Education: Bachelor's degree in Marketing, Business, or a related field (preferred but not required).
