Senior Product Marketing Manager

About Plum

Plum is an employee insurance and health benefits platform focused on making health insurance simple, accessible and inclusive for modern organizations. Healthcare in India is seeing a phenomenal shift with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own; and so as many as 600mn Indians will likely have to depend on employer-sponsored insurance.

Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. As we continue our exciting journey of transformation, we're expanding our product lines across Insurance, Healthcare and B2B2C. Plum is backed by Tiger Global and Peak XV Partners

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About the Ro

leWe're looking for a high-agency Senior Product Marketing Manager with at least five years of work experience delivering high levels of product awareness, adoption, and delight. You'll be responsible for leading strategic product marketing initiatives and collaborating with teams across the board to present Plum's HR and employee apps, insurance, and health and well-being products in ways that will boost sales, drive HR/admin adoption and build employee engagemen

t.
This is a senior strategic role where you'll act as the key bridge between our product teams and end users, driving growth strategies and ensuring successful product adoption across our various offerings. You'll need to be both a creative and quantitative thinker with proven expertise in go-to-market strategies and customer engageme

nt.
Key Responsibili

tiesStrategic Leadership & Positio

• ningOwn and lead the end-to-end product marketing strategy and execution for our HR and employee-focused product l
• inesPerform comprehensive industry and competitive research to help position Plum to win more customers and maintain market leader
• shipDevelop and execute sophisticated go-to-market strategies for new product launches and feature rele
• asesUse market trends and insights to influence product strategy and inform teams across the organiza

tionGrowth & User Engage

• mentDrive user acquisition, activation, engagement, and retention through strategic campaigns across mobile-first chan
• nelsBuild effective content and communication strategies to aid awareness, consideration, purchase, and usage of our products and serv
• icesCreate and optimize complex user engagement journeys across multiple touchpoints and customer lifecycle st
• agesDevelop and implement pricing strategies and promotional campaigns to maximize conversion and rev

enueCross-functional Collaboration & Enable

• mentLead cross-functional initiatives with Product, Sales, Customer Success, Design, and Acquisition teams to create compelling user experiences and marketing initiat
• ivesDevelop comprehensive sales enablement materials and train customer-facing teams to effectively communicate product v
• alueCreate and maintain advanced marketing collateral, product documentation, and enablement resou
• rcesMentor and guide junior marketing team mem

bersResearch & Analy

• ticsLead advanced user research and feedback campaigns to ensure our products meet evolving market n
• eedsMonitor, analyze, and report on key product metrics and marketing performance to drive data-informed strategic decis
• ionsTurn customer feedback into compelling case studies and testimonials, influencing Plum's brand presence on various review platf
• ormsEvaluate progress using relevant KPIs and feedback from existing and prospective custo

mersContent & Communication Excell

• enceLead content strategy across various online and offline mediums including email campaigns, notifications, blogs, and in-product messa
• gingTranslate complex product features into compelling user benefits and value proposit
• ionsEnsure consistent brand voice and messaging across all customer touchpo

ints
Require

mentsExperience & Backg

• round5+ years of experience in Product Marketing, Growth Marketing, or related roles, preferably in mobile-first product comp
• aniesProven track record in leading successful product marketing campaigns with measurable impact on user acquisition, activation, and engagement me
• tricsStrong experience in the healthcare, insurance, or HR tech space is highly pref
• erredExperience with B2B and B2C marketing strategies in the Indian m

arketTechnical & Analytical S

• killsAdvanced experience with marketing automation tools and analytics plat
• formsProficiency with mobile marketing platforms (CleverTap, MoEngage, or sim
• ilar)Strong understanding of product metrics, growth frameworks, and funnel optimiz
• ationComfortable using content management tools and marketing technology
• stackKnowledge of design tools is a

bonusStrategic & Leadership Capabil

• itiesDemonstrated ability to develop and execute comprehensive go-to-market strat
• egiesExperience in pricing strategy development and competitive positi
• oningStrong stakeholder management and cross-functional leadership s
• killsProven ability to influence without authority and drive consensus across

teamsEssential S

• killsStrategic Thinking: Ability to see the big picture while executing on tactical initia
• tivesHigh Customer Empathy: Deep understanding of customer needs and ability to create delightful experi
• encesCommunication Excellence: Robust written and verbal communication skills with ability to present to senior leade
• rshipData-Driven Decision Making: Strong analytical capabilities with ability to translate data into actionable ins
• ightsCollaboration & Leadership: Excellent project management and team leadership abil
• itiesAdaptability: Comfort working in a fast-paced startup environment with changing prior
• itiesHigh Agency: Self-driven approach with ability to identify opportunities and drive initiatives independ

ently
What Success Look

• s LikeSignificant improvement in key product adoption and engagement m
• etricsSuccessful launch and scaling of new product initi
• ativesEnhanced brand positioning and competitive advantage in the
• marketStrong cross-functional relationships and influence across the organi
• zationMeasurable impact on revenue growth and customer satisf