Senior Marketing Manager

About the Company

Network18's Indian Language Channels reach millions of viewers across television and digital platforms.

About the Role

The Central Brand & Digital Strategy Lead will drive digital-first brand strategy across the network's language channels, with a focus on increasing brand recall among digital audiences. The role will focus on building digital-first IPs, leveraging the creator ecosystem, and enabling regional marketing teams to adopt digital-led marketing strategies.

Responsibilities

Digital Brand Strategy

• Develop and implement a central digital branding strategy for News18's Indian language channels.
• Drive initiatives that improve digital brand recall and engagement across social platforms.
• Collaborate with regional influencers, YouTube journalists, podcasters, and digital creators.
• Develop creator-led formats that amplify News18's reach among digital-first audiences.

Digital-First IP Development

• Conceptualize and launch digital-first content IPs across social media platforms.
• Partner with regional teams to scale successful formats across markets.
• Work with the sales team to unlock sponsorship and revenue opportunities from digital IPs.

Driving Digital Adoption

• Work with regional marketing teams to integrate digital-first thinking into channel marketing campaigns.
• Build playbooks and scalable formats for social and creator-led marketing initiatives.

Cross-functional Collaboration

• Partner with regional marketing teams, editorial leadership, social media teams, sales, and product teams to align brand, content, and revenue objectives.

Qualifications

• 5–8 years of experience in digital marketing, brand strategy, or content strategy.
• Background in YouTube networks, digital media companies, creator platforms, or content-driven organizations preferred.
• Graduate from Tier 1 school, MBA preferred.

Preferred Skills

• Experience in digital marketing, brand strategy, or content strategy.
• Background in YouTube networks, digital media companies, creator platforms, or content-driven organizations.

Success Metrics

• Growth in digital brand recall and engagement for News18 language channels.
• Launch and scaling of digital-first IPs.
• Increased creator collaborations and digital partnerships.
• Revenue generated through digital IPs and revenue growth from Existing IPs.