About HireRight
HireRight is the premier global background screening and workforce solutions provider. We bring clarity and confidence to vetting and hiring decisions through integrated, tailored solutions, driving a higher standard of accuracy in everything we do. Combining in-house talent, personalized services, and proprietary technology, we ensure the best candidate experience possible. We offer expertise from our regional centers across 200 countries and territories in The Americas, Europe, Asia, and the Middle East. Our commitment to get it right every time, everywhere, makes us the trusted partner of businesses and organizations worldwide.
Overview
We are looking for an experienced and dynamic Senior Marketing Manager to join our fantastic team and drive growth in India and The Middle East.
As part of our International Marketing team, you will be responsible for the overall planning and execution of the marketing programme. Passionate and driven, you'll get to work with a winning team and have the opportunity to really influence how we drive new business while making sure we take care of our existing customers and drive existing business expansion.
Responsibilities
Strategy and Planning
- Develop and implement integrated marketing and communication programmes that align with overall business and marketing objectives
- Identify key target audiences and create segmented and multi-channel marketing campaigns to reach and engage them effectively
- Identify challenges and opportunities in the market, with a strong focus on India and the Middle-East.
- Create detailed marketing plans, including timelines, budgets, and defined success measures (KPIs)
Campaign Execution and Reporting
- Develop and execute multi-channel demand generation campaigns, working with peers in the digital advertising and content marketing teams to drive lead generation and conversion
- Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts
- Ensure campaigns are delivered on time and in budget and results are monitored, analysed, and shared with key stakeholders
- Utilise marketing automation tools to track and nurture leads through the sales funnel
- Monitor lead flow, lead distribution, and conversion rates to ensure attainment of targets
Event and Partner Marketing
- Plan and execute regional events, trade shows, webinars, and customer meetings
- Support sales with localised event strategies
- Measure event ROI and lead impact
- Develop co-marketing programs with key regional applicant tracking system (ATS) partners to align with global partner marketing strategy
Performance Analysis:
- Monitor and analyze the performance of marketing campaigns.
- Use data-driven insights to optimize campaigns and improve ROI.
- Prepare regular reports on marketing activities, performance, and outcomes and adjust strategies as needed, sharing outcomes and recommendations with regional and marketing leadership and team members
Please note, occasional travel may be required
Qualifications
Education:
- Bachelor's degree in English, marketing, communications, or related field (preferred)
- Additional non-degree marketing qualifications
Experience:
- 5-7 years experience in delivering integrated marketing campaigns, including online and offline lead generation, content, and communications programmes in B2B enterprise organisations
- Familiarity with planning and delivering local marketing tactics across multiple countries/territories
- Proven track-record of success in partnering with Sales to achieve common goals
Skills:
- Strong relationship management skills
- Excellent verbal and written communication skills
- Ability to think strategically and develop comprehensive, data-driven marketing plans
- Understands marketing metrics and digital campaign tactics including but not limited to SEO and targeting
- Knowledge of email automation and customer relationship management systems (including Salesforce and Pardot)
- Proficiency with Microsoft Office applications (Teams, Word, Excel, PowerPoint)
- Great attention to detail and project management skills
- Flexibility to adjust plans to meet shifting priorities
- Results-driven, self-motivated, organised, proactive, and collaborative
Desirable:
- Experience in marketing to senior HR stakeholders in a B2B environment
- Proven work experience in writing digital and customer-facing content
- Curiosity and openness towards the use of AI in Marketing
- Knowledge of/experience in brand marketing
What Do We Offer
Please submit resume/CV in English.
All resumes are held in confidence. Only candidates whose profiles closely match requirements will be contacted during this search.
HireRight does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of HireRight and HireRight will not be obligated to pay a placement fee.
