Senior Marketing Manager

Company Description

AlmaBetter is a leading Tech Upskilling Institution that has been transforming careers since 2020 by providing industry-relevant programs in AI, Machine Learning, Data Science, and Software Engineering. With a growing community of over 50,000 learners and 6,000+ successful placements, AlmaBetter empowers individuals to bridge the skill gap in the tech industry. Learners benefit from mentorship by professionals at top organizations like Google, Netflix, and Airbnb, along with live classes, real-world projects, and mock interviews. Additionally, AlmaBetter offers a pay-after-placement program, creating a practical, immersive, and outcomes-driven educational experience for career advancement.

Role Overview

AlmaBetter is building one of the most outcome-driven career education platforms in the world, helping learners transition into high-growth technology careers through industry-driven learning and real-world problem solving.

We are looking for a Senior Marketing Manager who can build and scale AlmaBetter's brand, demand generation engine, and market influence.

This role requires a rare combination of strategic thinking and hands-on execution capability. The person we hire must be comfortable operating at both levels shaping AlmaBetter's market narrative while also leveraging modern marketing tools, growth systems, and AI-driven workflows to drive measurable outcomes.

The Senior Marketing Manager will work closely with founders and leadership to build a world-class marketing function that drives brand leadership, learner acquisition, and sustained business growth.

Core Mandate

The Senior Marketing Manager will be responsible for building a high-performance marketing engine that drives three outcomes:

1. Category Leadership in Outcome-Driven Tech Education
2. Scalable Learner Acquisition with Efficient CAC
3. Trust & Credibility with Learners, Employers, and the Tech Ecosystem

Prime Responsibilities

Brand Strategy & Market Positioning

• Define and evolve AlmaBetter's brand positioning, messaging architecture, and category narrative.
• Position AlmaBetter as a leading global brand in outcome-driven technology education.
• Develop storytelling frameworks that communicate career outcomes, employability, and learner transformation.
• Lead high-impact brand initiatives across digital, community, and ecosystem channels.
• Ensure brand consistency across product, admissions, partnerships, content, and learner experiences.

Full-Funnel Demand Generation

• Build and scale AlmaBetter's end-to-end learner acquisition engine.
• Own the complete marketing funnel from awareness consideration application enrollment advocacy.
• Develop scalable systems for lead generation, demand capture, and pipeline growth.
• Drive continuous improvements in conversion rates and funnel efficiency.
• Optimise Customer Acquisition Cost (CAC) and overall marketing ROI.

Growth Marketing & Performance Engine

• Lead AlmaBetter's performance marketing strategy across paid, organic, and owned channels.
• Drive growth through experimentation frameworks, attribution models, and rapid testing cycles.
• Manage multi-channel acquisition strategies across: Paid search, Paid social, Affiliate networks, Influencer partnerships, Community-driven growth.
• Establish robust marketing analytics and growth dashboards to track campaign performance and revenue impact.

Modern Marketing Stack & Hands-On Digital Execution

The Senior Marketing Manager must remain hands-on with modern marketing tools, platforms, and workflows.

Responsibilities include:

• Leveraging modern creative and design tools such as Figma, Canva, Adobe Creative Suite.
• Driving video-first marketing strategies using tools like Premiere Pro, After Effects, CapCut, Descript, Runway, and AI-powered video tools.
• Utilizing AI-powered marketing tools and automation platforms to accelerate campaign creation, experimentation, and optimization.
• Working with modern marketing stacks including:

1. CRM and marketing automation platforms
2. Analytics and attribution tools
3. Growth experimentation platforms
4. AI-driven content and campaign generation tools

• Staying continuously updated with emerging marketing technologies, AI-driven workflows, and automation systems.
• This role requires a leader who can guide teams but also deeply understand the tools and workflows driving modern marketing execution.

SEO, AEO & Organic Growth Strategy

• Build a robust SEO and organic growth engine for AlmaBetter.
• Lead strategies across:

1. SEO (Search Engine Optimization)
2. AEO (Answer Engine Optimization)
3. AI Search Optimization
4. Content-led growth strategies

• Ensure AlmaBetter becomes a top authority in search for career transformation and tech education queries.
• Optimize for evolving discovery platforms including Google, YouTube, AI assistants, and answer engines.

Content, Thought Leadership & Distribution

• Build AlmaBetter's content and thought leadership engine.
• Develop high-quality storytelling around: learner success stories, hiring outcomes, industry insights & founder narratives.
• Drive content strategies across: LinkedIn, YouTube, Blogs, podcasts, newsletters & community platforms.
• Establish AlmaBetter as a trusted voice in technology education, career transformation, and AI-driven learning.

Go-To-Market Strategy for Programs

• Lead Go-To-Market (GTM) strategies for new programs and learning tracks.
• Work closely with product and leadership teams to align program positioning with market demand.
• Build scalable launch playbooks for courses, certifications, and partnerships.

Ecosystem & Employer Marketing

• Strengthen AlmaBetter's positioning with hiring partners, industry leaders, and the technology ecosystem.
• Build marketing narratives around career outcomes, hiring success, and industry partnerships.
• Launch initiatives that increase AlmaBetter's visibility among tech companies, founders, and hiring managers.

Marketing Operations & Team Leadership

• Build and lead a high-performance marketing organization.
• Manage internal teams, agencies, and external vendors.
• Establish structured systems for: campaign planning, marketing experimentation, brand governance & performance reporting.
• Introduce AI-enabled marketing operations and automation systems to increase efficiency and creativity.

What We're Looking For

Skills & Expertise:

The ideal candidate combines strategic leadership with deep hands-on marketing expertise.

Core Marketing Expertise

• Brand strategy and category positioning
• Demand generation and growth marketing
• Performance marketing and paid acquisition
• SEO and organic growth systems
• Conversion optimization and funnel management
• Marketing analytics and attribution modeling
• Marketing automation and AI-driven marketing tools

Modern Marketing Stack Exposure

Candidates should be familiar with modern tools across areas such as:

Creative & Design

• Figma
• Canva
• Adobe Creative Suite

Video & Content

• Premiere Pro
• After Effects
• CapCut
• Descript
• AI video tools

Analytics & Performance

• Google Analytics
• Marketing dashboards
• Attribution platforms
• Growth experimentation frameworks

Automation & AI Marketing

• AI-powered content generation
• campaign automation
• workflow optimization

Experience Requirements

• 610+ years of experience in marketing leadership roles
• Experience building marketing functions in high-growth startups, EdTech, SaaS, or digital platforms
• Proven track record of driving measurable revenue and acquisition outcomes
• Strong experience in digital growth, brand building, and performance marketing
• Experience managing cross-functional teams and agencies

What Success Looks Like in This Role:

• Strong and consistent lead pipeline with improving CAC efficiency.
• Clear AlmaBetter brand positioning in the outcome-driven education space.
• Improved conversion rates across the learner acquisition funnel.
• Successful GTM launches for new programs and strategic partnerships.
• Marketing systems and processes that scale with the company's growth.

Why Join AlmaBetter:

• Opportunity to build and lead the marketing engine of a fast-growing edtech company.
• Direct visibility and collaboration with founders and leadership.
• High ownership and freedom to experiment with growth strategies.
• A mission-driven environment focused on real career outcomes.
• Chance to shape a brand that impacts thousands of learners futures.

• Location:On-Site (Mantri Commerce, 12, 1 & 2, 5th Floor, Bannerghatta Rd, BTM 2nd Stage, BTM Layout, Bengaluru, Karnataka 560076)