Senior Marketing Associate

Senior Associate Marketing

Online and offline Department: Marketing

Location: Gurugram

Role Objective

The Senior Associate Marketing Operations & Digital Execution will be responsible for managing end-to-end execution of marketing initiatives across digital and offline channels.

The role focuses on driving execution excellence, ensuring timely delivery, maintaining operational structure, and supporting scalable marketing systems across city-level and central initiatives.

Key Responsibilities:

1. Campaign Planning & Execution

Execute payout communications, retail updates, partner campaigns, and promotional schemes

Lead content writing for all campaign communications (long format, short format, captions, broadcast messages, event copies)

Coordinate content development and creative execution with internal design teams

Ensure timely approvals, circulation, and follow-ups across channels

Maintain a structured campaign calendar and execution tracker

2. Digital Marketing Management

Manage WhatsApp marketing communication (broadcast planning, circulation, and tracking)

Coordinate LinkedIn content publishing and performance monitoring

Support paid marketing initiatives (Meta/Google campaigns coordination role)

Track digital engagement metrics and prepare periodic performance reports

Maintain and execute a structured monthly digital communication plan

3. Event & City-Level Marketing

Support planning and execution of Sankalp and city-level partner events

Manage event branding materials, printing, and dispatch logistics

Coordinate vendors and ensure seamless on-ground execution

Track post-event performance and follow-up impact

4. Offline Marketing & Branding

Manage onboarding kit inventory and dispatch processes

Coordinate office branding initiatives

Oversee city-wise flyer printing and distribution

Maintain marketing inventory and dispatch tracking systems

Required Experience & Skills

36 years of experience in marketing operations and digital marketing

Strong coordination and project management capabilities

Working understanding of social media platforms and basic paid marketing structures

Experience in vendor coordination and execution management

Structured, process-driven mindset with high ownership

Proficiency in Google Sheets, Docs, and reporting tools

Strong attention to detail and deadline adherence