Senior Marketing Growth Associate

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today 40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Position Overview

We are looking for a driven and curious Marketing Associate to join the Brand & Marketing team at Nat Habit. This is a hybrid role that sits at the intersection of brand thinking and performance insight, supporting key strategic initiatives under the Brand Manager.

You will be involved in both creative brainstorming and execution of marketing projects focused on acquisition, sampling, cross-sell, retention, channel partnerships, and conversion improvement across D2C, marketplaces, and quick-commerce platforms.

This role is ideal for someone who wants to build a career in brand-led growth marketing. Someone who loves working with campaigns, data, new channel experiments, and brand communication alike.

Key Responsibilities

Brand-Led Growth & Cross-Sell

• Assist in planning and executing large-scale sampling programs for cross-sell, new user acquisition, and retention across D2C, Amazon, Myntra, FirstCry, Instamart, etc.
• Support brand storytelling in initiatives like collectible postcards, habit-building flyers, ingredient-based creatives, and more.
• Work on building differentiated acquisition journeys via content, influencer, and commerce channel tie-ups.

Performance x Brand Projects

• Coordinate with design, media, and category teams to create brand-aligned communication for retargeting ads, emailers, landing pages, and product bundles.
• Support marketing cost and ROI improvement projects through cohort-based campaign fixes and conversion communication revamps.
• Track and report performance of all campaigns using brand lenses (e.g. message consistency, creative recall, cohort stickiness).

New Channel & Experimentation Support

• Assist in launching experimental brand initiatives across new platforms and channels (e.g. postcard collectibles, WhatsApp journeys, affiliate campaigns, community voting modules, etc.).
• Contribute to cross-platform campaign execution- quick-commerce, marketplaces, D2C.

Project Management

• Maintain trackers, update reports, and ensure seamless coordination across internal and external teams (creative, ops, performance, channel partners).
• Assist in campaign planning calendars and post-campaign reporting decks.

Skills & Qualifications

• Bachelor's or Master's degree (3-6 years of experience)
• Interest in both brand marketing and performance thinking
• Strong understanding of consumer psychology and creative storytelling
• Analytical mindset with basic proficiency in Excel/Google Sheets; comfort with performance metrics a bonus
• Highly organized with strong ownership and bias for execution
• Collaborative, curious, and willing to experiment and learn

Location: Udyog Vihar, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in