Senior Manager- Performance Marketing

Over the past 16years, Medanta has created an unrivalled impact in delivering world class multi-specialty care for patients in India. We have hospitals in Gurgaon, Lucknow, Patna, Indore and Ranchi. In addition, we have clinics in Defence Colony (South Delhi), Cybercity & Subhash Chowk (Gurgaon), and at the Delhi Airport. Medanta is constantly growing and has also ventured in Retail vertical through Diagnostics (Laboratory Services) and Pharmacies. We also have also launched homecare services. We further plan to scale up existing facilities and expand into a few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system.

As we continue to scale and grow into new geographies, explore innovative methods of healthcare delivery, we are looking to hire exceptional talent to achieve our vision and grow in the process to achieve their professional aspiration. We are looking to hire exceptionally motivated and talented professionals to join our Marketing team and be partners in this exciting journey.

Work days: 6 days

Location: Gurugram

Job Description – Performance Marketing Manager

Role Summary

We are looking for a highly analytical and results-driven Performance Marketing Manager to lead digital patient acquisition across domestic and international markets. This role will be responsible for driving qualified leads, mobile app acquisition, OPD conversions, revenue growth, and marketing ROI through data-driven performance marketing initiatives across multiple digital channels.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta, YouTube, and LinkedIn.
• Drive mobile app acquisition, user activation, engagement, and retention through Google App Campaigns (UAC), Meta, and other relevant performance marketing channels.
• Generate high-quality leads and improve lead-to-OPD conversion across key clinical specialties.
• Manage digital marketing budgets and maximize ROI while ensuring cost efficiency.
• Monitor, analyze, and optimize campaign performance using key metrics such as CPL, CPA, CPI, ROAS, ROI, conversion rate, and revenue.
• Collaborate with the Digital Sales, Contact Centre, and CRM teams to improve lead quality, conversion rates, and patient acquisition outcomes.
• Develop dashboards and present campaign performance, business insights, and actionable recommendations to senior leadership.
• Work closely with the Product, SEO, Content, and Creative teams to optimize landing pages, app journeys, and overall user experience.
• Manage external media agencies and ensure timely, high-quality campaign execution.
• Stay updated on the latest trends, tools, and best practices in Google Ads, GA4, AI-driven marketing, app marketing, attribution platforms, and digital analytics.

Desired Profile

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related discipline. An MBA is preferred.
• 10+ years of experience in Performance Marketing with a strong track record of delivering measurable business outcomes.
• Hands-on expertise in Google Ads (Search, Performance Max, Display, YouTube, and App Campaigns), Meta Ads, and LinkedIn Ads, including remarketing campaigns.
• Strong experience in mobile app acquisition and engagement campaigns, with a sound understanding of app performance metrics such as installs, activation, retention, and lifetime value (LTV).
• Good working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, conversion tracking, and attribution models.
• Experience managing large-scale digital marketing budgets with a focus on performance optimization and cost efficiency.
• Demonstrated success in generating high-quality leads and improving marketing ROI.
• Experience working with CRM platforms such as LeadSquared, HubSpot, or similar marketing automation and patient engagement platforms.
• Strong analytical, reporting, problem-solving, and stakeholder management skills.
• Prior experience in Healthcare, Hospitals, HealthTech, Diagnostics, or Medical Tourism will be preferred.