Senior Manager, Performance Marketing

We are looking for a Senior Manager, Performance Marketing for our Aqualens business.

This is a high-impact, high-ownership role where you will drive customer acquisition and revenue by leveraging deep expertise in Google and Meta ecosystems, combined with strong data, funnel and creative thinking.

Key Responsibilities:

• Own end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram)
• Hands-on experience with feed optimization (Merchant Center), product segmentation and catalog scaling
• Manage and optimize large-scale ad budgets with a strong focus on efficiency and growth
• Own full-funnel performance - from ad click to conversion
• Leverage tools like Appsflyer, Branch, GA4 for attribution and performance tracking
• Identify and fix funnel leakages across landing pages, checkout and user journey
• Drive improvements in CAC, ROAS, conversion rates and revenue per use
• Partner closely with creative teams to build high-performing ad creatives
• Define and execute structured testing frameworks across formats (video, reels, statics)
• Build a strong creative feedback loop based on performance data
• Build and own performance dashboards and reporting frameworks

Qualifications:

• 6-10 years of hands-on experience in performance marketing, preferably in D2C / consumer goods/ e-commerce
• Strong expertise in Google Ads and Meta Ads at scale
• Proven track record of managing large budgets and driving profitable growth
• Deep understanding of performance metrics: ROAS, CAC, LTV, CPC, CTR, CVR
• Strong analytical mindset with the ability to translate data into growth actions