We're looking for a Senior Manager – Performance Marketing to own and scale our digital growth engine.
What You'll Own
- End-to-end performance marketing across Google, Meta, YouTube, Affiliates, and emerging channels
- Budget planning & allocation to maximize ROI on marketing spends
- Full-funnel optimization: Impressions → Leads → Enrollments → Revenue
- Continuous experimentation across creatives, campaign types, audiences, and landing pages
- Creative ideation and collaboration with internal / external stakeholders for creative production.
- Internal cross-functional collaboration with creative, partnerships, product and tech teams to build and scale new products / offerings.
- Identifying and scaling new growth channels
What You'll Drive
- Maintaining healthy CACs across business verticals and improving LTV:CAC
- Creative communication experiments to improve targeting and engagement
- Scalable and predictable growth systems.
- Timely performance tracking and reporting - scale what works, improve what doesn't.
What We're Looking For
- 4–6+ years in performance marketing / growth
- Experience managing ₹1Cr+ monthly ad budgets
- Strong hands-on expertise in Google Ads, Meta Ads and marketing analytics tools (GA4, Metabase, Tableau, Firebase, etc)
- Deep understanding of funnel metrics, attribution, and experimentation (AB Testing)
- Prior experience in EdTech / Consumer Internet / Marketplace is a plus
Why Join Masai
- Build & scale a high-impact growth engine from the front
- Work closely with founders & leadership
- High ownership, fast execution environment
- Mission-driven: directly impact learners careers
Skills: analytics,campaign,performance analysis,performance marketing,google,meta-analysis
