Performance Marketing Lead

Roles & Responsibilities

• Own and scale paid media campaigns across platforms: Meta, Google, YouTube, programmatic, and

emerging ad networks.

• Drive user acquisition & engagement across Rusk's content, apps, and live event Ips

• Optimize CAC and deliver on new subscriber OKRs per campaign cycle.

• Manage and optimize monthly budgets ensuring ROI across multiple verticals.

• Run A/B testing on creatives, audiences, formats, and funnels.

• Collaborate with creative & content teams to align campaign messaging with Rusk IP launches.

• Benchmark and replicate successful strategies from OTT, social and creator-led platforms

• Build dashboards & reporting for CAC, CTR, CVR, ROAS, LTV, and funnel metrics.

• Explore new channels (influencer performance, affiliates, partnerships) for diversified growth.

Requirements

:• 5+ years of hands-on performance marketing experience (consumer internet, gaming, OTT, creato

reconomy, or digital-first brands preferred)

.• Proven success in scaling ₹50L+ annual ad spends with strong CAC control

.• Expertise in Meta Ads Manager, Google Ads, YouTube Ads, DV360; knowledge of influencer/affiliat

emarketing is a plus

.• Strong analytical and quantitative skills (Excel, SQL, Looker, or similar)

.• Creative thinker with ability to brief, test, and scale impactful ad creatives

.• Comfortable in a fast-paced, high-growth environment with multiple verticals and priorities

.
Benefi

ts• Unlimited paid leav

e.• Full health insurance for individua

ls• Dedicated wellness leaves for female employee

s.• Free Unlimited Snac

ks• Be part of a rapidly growing company with a proven track record of 6X growth over the last five year

s,offering immense opportunities for career advance

me
About the Compa

ny We're a Gen-Z-focused full-stack entertainment company curating content for audience through culturally relevant content on OTT platforms like Amazon MX Player, JioHotstar and on our YT Channel Alright which is 3.6 Mn+ subscriber strong by (a) in show integrations / product placements, (b) targeted video ads on platform, (c) influencer campaign with show's cas

t.
Rusk Stud

ios:• Curating scripted fiction – drama, romance, comedy for top OTT platforms like School Friends, Heartbeats at Amazon MX Player, Ishq Next Door on JioHotst

ar.
• Battleground (Amazon MX): The world's first ultimate fitness entertainment show, where India's finest athletes compete to become India's Next Fitness Icon. Over four intense weeks, contestants face diverse challenges like Yoga, MMA, Pilates, and endurance, guided by celebrity coaches. Each episode delivers high-energy action and gripping competition, culminating in the crowning of Mr. and Ms. Khiladi. The show celebrates fitness, resilience, and the relentless pursuit of excellence. The casting includes Shikhar Dhawan as Super Mentor and Rubina Dilak, Fukra Insaan, Rajat Dalal and Asim Riaz as ment

ors.
• Engaged (JioHotstar): The reality show crossing 1B views having participants with a public history of missed connections are put through the ultimate test to find the one by committing socially by giving a promise ring! Casting includes Urfi Javed and Harsh Gujral with leading brands My Muse, Astroyogi, Renee Cosmetics, Wow M

omos.
A

lright! Rusk Media's flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial aud

i

ences. Why Work w

ith usBeyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let's talk about growth. You get to be part of a growth journey that has been 6X in the last 5 years and continues the hockey stick as more ambitious minds join us. If you're someone who's curious, loves to ask questions, loves to take responsibility, and wants to create your path towards delivering a powerful change, or if you're just someone who'd love to be this person, we are the place f