The Role
This is not a listing-management job. We're looking for a growth strategist with deep ads expertise who happens to know marketplaces inside out — someone who has personally scaled a beauty or personal care brand on Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and Instamart, and can walk in with a playbook.
You will own the full channel P&L: revenue, margins, ad spends, inventory, and growth strategy. You'll set the direction, but you'll also be hands-on in the ad consoles, seller dashboards, and event calendars every single day. You should be equally comfortable presenting a quarterly growth plan to the founder and fixing a bleeding ACOS campaign at 11 PM before a sale event.
Key ResponsibilitiesGrowth Strategy & P&L Ownership
- Build and own the annual and quarterly growth roadmap for all marketplace and quick commerce channels — with clear revenue, contribution margin, and market share targets
- Identify whitespace: new sub-categories, hero SKU strategies, bundle/combo architecture, price-pack ladders, and platform-exclusive launches
- Develop channel-specific playbooks — what wins on Nykaa is not what wins on Blinkit, and you should know exactly why
- Run structured experiments (pricing, creatives, offers, placements), measure rigorously, and double down on what works
- Track beauty category trends, competitor launches, and pricing moves; convert insights into action within days, not quarters
Marketplace Advertising & Retail Media (Core Skill)
- Personally plan, run, and optimize performance marketing across Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Nykaa Adzone, Myntra PLA, Flipkart Ads, and quick commerce ad platforms (Blinkit, Zepto, Instamart ads)
- Own ACOS/TACOS/ROAS targets by platform and by SKU — with a sharp view of blended profitability, not just top-line
- Build full-funnel ad strategies: category domination on hero keywords, competitor conquesting, retargeting, and new-launch visibility blitzes
- Manage sale-event ad surges (Prime Day, Pink Friday, EORS, BBD) — pre-event ramp, live-day bid management, post-event analysis
- Audit and eliminate wasted spend; know when to scale a campaign and when to kill it
- Coordinate with the D2C performance marketing team so marketplace ads and Meta/Google spends don't fight each other
Marketplace Management (Amazon, Nykaa, Myntra, Flipkart)
- Own catalog excellence: listings, A+ content, brand stores, keyword and search optimization, ingredient/INCI compliance, ratings & reviews strategy
- Plan and execute all platform events end-to-end — deal submissions, visibility packages, inventory build-up, and pricing strategy
- Manage category manager and KAM relationships; negotiate margins, visibility slots, and joint business plans from a position of data
- Drive organic rank improvement on beauty-critical search terms alongside paid visibility
Quick Commerce (Blinkit, Zepto, Instamart)
- Scale the q-commerce channel with sharp unit economics: assortment, dark store availability, city-level fill rates, and per-platform pricing
- Own share-of-shelf and in-app search rankings for key beauty categories
- Run q-commerce promotions and ad campaigns with clear payback logic
- Coordinate demand forecasting with supply chain to keep hero SKUs always in stock across dark stores
Operations & Analytics
- Own inventory planning, POs, reconciliation, returns, and claims across all channels
- Build a weekly growth dashboard: channel revenue, spends, ACOS/ROAS, margin, inventory cover, and rank movements — and present it with a point of view, not just numbers
- Ensure full listing compliance (legal metrology, ingredient claims, packaging norms) across platforms
Team & Cross-functional Leadership
- Build, manage, and mentor the ecommerce team (executives/associates)
- Partner with creative and content teams on platform-specific assets — you should know what a high-converting Nykaa banner looks like vs. an Amazon A+ module
- Work with supply chain on launch calendars, event inventory, and NPD rollouts
Who You Are
- 6–10 years in ecommerce, with significant experience at a beauty, skincare, haircare, or personal care brand — you understand beauty consumers, category dynamics, seasonal cycles, and what drives repeat purchase in this space. This is non-negotiable.
- Proven, numbers-backed track record of scaling revenue on Amazon and Nykaa; hands-on Blinkit/Zepto/Instamart experience strongly preferred
- An ads operator, not just a supervisor — you have personally managed marketplace ad budgets of ₹20L+/month and can talk bid strategies, placement multipliers, and keyword harvesting fluently
- A genuine growth strategist: you think in terms of category share, contribution margin, and 12-month roadmaps — not just this month's sale event
- Deeply analytical: advanced Excel/Sheets, comfortable building your own reports, fluent in ROAS/ACOS/CM2 math
- Strong negotiator with category managers; you know how platform economics work on their side of the table
- Founder-mindset ownership: you treat the channel P&L like your own business
- Bonus: Shopify, Helium 10/Stackline/similar tools, GA4, or D2C performance marketing exposure
What We Offer
- A senior leadership seat at a fast-growing, founder-led premium beauty brand
- Full ownership of a multi-crore channel portfolio with real decision-making authority
- Direct access to the founder — no layers, fast calls, faster execution
- Competitive compensation with performance-linked incentives tied to growth you deliver
