Acquisition strategy: Identify and strategise the next set of cohorts and channels that we need to unlock. This is going to set the roadmap of the pod and effectively unlock new opportunities for activation improvements
Drive Initiatives: Liaise with internal team members and also with Product, Analytics, Creatives, etc., to drive solutions, scale-up, and achieve efficiency improvement in performance campaigns
Performance Management: Identify issues which impact CPI and incoming user quality and RCA
Strong understanding of data - we are a data driven organization, and measure outcomes closely through internal metrics. You will be working closely with the Analytics team across problem discovery, solutioning, execution and measurement
What Will You Need
Bachelor's / MBA degree in any discipline from a top-tier college MBA is preferable
5+ years of experience in performance marketing strategy / Growth in a high-growth startup, or strategy consulting firm
Structured problem-solving with good communication skills
Data-driven with good Excel skills. Proven ability to take up high ownership
Ability to collaborate with internal and external stakeholders (within the company)
Enthusiastic about learning new skills and solving challenging problems
