We're Hiring | Senior Manager Paid Media
BNChas been mandated to recruit an experiencedSenior Manager Paid Mediafor one of our esteemed clients in theHigher Education / EdTechspace.
Experience Required:35 Years
Agency Experience and Real Estate experience is Mandatory
About the Role
We are looking for astrategic, data-driven Paid Media professionalto lead digital acquisition efforts focused on attracting and engaging prospective students across undergraduate, postgraduate, and online programs. This role plays a critical part in shaping the institution's digital growth and enrollment strategy.
Key Responsibilities
- Design and executefull-funnel paid media strategiesfor multiple academic programs.
- Plan, manage, and optimizePPC campaignsacrossGoogle Ads, Meta (Facebook/Instagram), and YouTubeto achieve CPL, CPA, and ROI targets.
- Collaborate closely withadmissions and marketing teamsto align campaigns with enrollment goals and academic calendars.
- Analyze campaign performance and provideactionable insightsto improve lead quality and conversions.
- Manage and optimizemedia budgetsfor maximum efficiency and ROI.
- Lead and mentor ateam of paid media specialists, driving campaign excellence and professional growth.
- Partner with creative and content teams to develophigh-impact ad creativesfor students and parents.
- Trackmarket trends and competitor activityto identify growth and innovation opportunities.
Skills & Qualifications
- 35 years of hands-on experience inperformance marketing(Higher Education / EdTech preferred).
- Strong expertise inGoogle Ads, Meta Ads, and YouTubefor student acquisition.
- Deep understanding of thestudent decision-making journeyfrom awareness to enrollment.
- Proficiency incampaign optimization, analytics, and conversion tracking(Google Analytics, Tag Manager, etc.).
- Proven ability inbudget managementand data-driven decision-making.
- Excellentanalytical, leadership, and communicationskills.
- Bachelor's degree in Marketing, Business, or related field.
- Google Ads & Meta certificationsare a plus.
Interested candidates may share their updated CV or reach out for more details.
#Hiring #PaidMedia #PerformanceMarketing #DigitalMarketing #EdTechJobs #HigherEducation #AgencyExperience #BNCGlobal
