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Senior Manager - Paid Media

5-9 Years
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  • Posted 13 days ago
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Job Description

  • Merkle Inc is looking for Senior Manager - Paid Media to join our dynamic team and embark on a rewarding career journey.
  • Develop and execute comprehensive paid media strategies to drive brand awareness, website traffic, and conversions.
  • Manage day-to-day operations of paid advertising campaigns, including campaign setup, budget allocation, and performance tracking.
  • Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.
  • Collaborate with internal teams, including creative, content, and analytics, to ensure alignment of messaging and goals.
  • Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for optimization.
  • Stay updated on industry trends, platform updates, and best practices to maintain a competitive edge in paid media advertising.
  • Manage relationships with external partners, including advertising platforms, agencies, and vendors.

More Info

Job Type:
Employment Type:
Open to candidates from:
Indian

About Company

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Job ID: 117047793