About 2070Health
W Health has set up India's first healthcare focused Venture Studio called 2070 Health - an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities in whitespaces. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the new business. Companies incubated in the last 24 months include Elevate Now, Nivaan Care, Reveal Healthtech and BabyMD and Everhope Oncology.
Role definition:
The Senior Manager - Growth will work closely with our Product, Marketing, Sales & GTM teams to drive performance-led growth and customer acquisition. You will be responsible for planning and executing digital growth strategies, optimizing acquisition funnels, and driving measurable outcomes across key channels, while collaborating cross-functionally to scale the business.
Responsibilities:
Go-to-Market (Execution)
- Design and execute GTM strategies for growth initiatives with clear success metrics and tracking mechanisms
- Collaborate with marketing, sales, and design teams to translate GTM plans into high-impact acquisition campaigns and conversion-focused journeys
Digital Marketing & Acquisition
- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads (mandatory channels)
- Drive acquisition across paid search, paid social, and SEO, ensuring delivery against CPL, CPA, and ROAS targets
- Work with tools such as Google Analytics, Google Search Console, and/or Google Tag Manager to track, measure, and improve performance
- Continuously optimize funnels including landing pages, creatives, and retention journeys (email/SMS/WhatsApp) to improve conversion rates
- Run A/B tests across campaigns, creatives, and landing pages to improve efficiency and scale
- Own end-to-end performance marketing metrics including traffic, leads, conversions, CAC, and ROI
Sales Enablement & Partnerships
- Collaborate with sales teams to improve lead quality, conversion rates, and funnel efficiency
- Develop playbooks and collaterals to support conversion of digitally acquired leads
Performance Tracking & Insights
- Build and manage dashboards to track CAC, CPL, ROAS, funnel conversion rates, and channel performance
- Analyze campaign performance and derive actionable insights to improve efficiency and scale high-performing channels
Requirements
- Minimum of 3-6 years of experience in digital/performance marketing across healthcare, D2C, e-commerce, or high-growth startups
- MBA from a Tier-1 institution is required, with preference given to candidates with an engineering background
- Hands-on experience with Google Ads and Meta Ads is mandatory
- Experience with at least one of the following: Google Analytics, Google Search Console, or Google Tag Manager
- A sharp executioner who can break down ambiguity into smaller constructs and problem solve
- Ability to differentiate between execution-focused tasks and insight-driven/discovery tasks, and handle both effectively
- A very strong team player who can collaborate well across functions, leadership, and sub-cultures
Benefits
- Flat, Performance-Driven Culture: Thrive in a collaborative, non-hierarchical environment where your impact is measured by results-not titles or seniority.
- Entrepreneurial Exposure: Work directly alongside seasoned founders and business leaders, taking ventures from 0 to 1 across multiple cutting-edge healthcare companies.
- Skin in the Game: Receive ESOPs from the Studio, giving you direct ownership and a real stake in the success you help create.
- Access to Elite Networks: Be part of a powerful ecosystem with access to top investors, domain experts, and leaders reshaping the future of healthcare.
- Accelerated Learning & Growth: Fast-track your professional development as you solve high-impact problems and help launch the next wave of healthcare innovation.
