Senior Manager, Content SEO

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology

At Cytiva, one of 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

Learn about the which makes everything possible.

The Senior Manager Content SEO is responsible for defining and leading content-focused SEO strategies across the content journey. Working collaboratively with other team members, this role will help deliver a holistic search strategy that integrates content SEO, SEM, and technical page SEO to maximize organic and paid visibility, traffic, and user engagement. Working at the intersection of user needs and content strategy, this role ensures our digital content is optimized for search engines and AI-powered discovery. The Senior Manager SEO will lead a team of specialists, driving excellence in keyword research, content optimization and performance analytics.

This role will report to the Director of Marketing Content Strategy and will be an on-site role based at the Cytiva hub in Bangalore.

What you will do:

• Develop and implement a unified search strategy that aligns content SEO, SEM, and technical SEO with digital goals, user needs, and emerging trends (including AI-powered search).
• Collaborate cross-functionally with global marketing, paid media, and IT teams to ensure content is discoverable, relevant, and responsive to search intent across all user journey stages.
• Lead and mentor a team of content SEO specialists, translating insights from keyword research, paid campaign data, and technical audits into actionable recommendations.
• Continually audit and optimize content for on-page SEO best practices, including metadata, internal linking, structured data, and search intent alignment.
• Optimize content for AI-generated search environments (e.g., Google SGE, ChatGPT search), incorporating entity-based SEO, structured data, and conversational search strategies.
• Maintain performance frameworks, reporting dashboards and KPI tracking to monitor SEO content impact, drive continuous improvement, and communicate progress to stakeholders.
• Lead internal training and enablement initiatives to build awareness of evolving search behaviors and AI search trends across marketing, editorial, and product teams.

Who you are:

• Bachelor's degree in marketing, business, life sciences, or a related field.
• Long-standing experience managing integrated SEO strategies with a strong focus on content performance and organic growth in a B2B or regulated industry.
• Deep understanding of search ranking factors, search algorithms, GEO (generative engine optimization), and AI-driven search trends, with experience balancing optimization and user needs.
• Proficiency with SEO tools such as SEOClarity, Google Analytics, Google Search Console, and AI-assisted content optimization tools.
• Excellent communication skills, with fluency in spoken and written English.
• Highly collaborative and able to work across global, cross-functional teams and communicate SEO insights clearly to non-technical audiences.
• Skilled in building consensus and influencing stakeholders across global, matrixed environments.

Travel Requirements:

• Ability to travel 10-15% of the time domestically and/or internationally as needed for conferences, team meetings, and workshops.

It would be a plus if you also possess previous experience in:

• Experience with enterprise content management systems (preferably Sitecore XP or XM Cloud) and digital content tools.

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

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