Lead end-to-end product conceptualization based on market trends, customer needs, competitor analysis, and regulatory outlook.
Conduct primary and secondary research to identify gaps in the existing product portfolio and assess demand for new offerings
Work closely with sales (including banca, broking, web aggregators and individual agent), marketing, training, actuarial, underwriting and analytics teams to identify opportunities for differentiated and customer-centric products.
Evaluate product ideas i.e. profitability, persistency and claims outlook.
Bring innovation in Product Development i.e. Industry First or Company first design to bring disruption in the market and gain mind share of Intermediary, Partner and Agents
