Senior Influencer Marketing Associate

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today 40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Senior Influencer Marketing Associate

Position Overview

We are looking for a high-agency, hands-on Marketing Associate to join our Brand & Marketing team. This role is suited for someone who understands full-funnel marketing from brand building to demand generation, with strong exposure to PR, LinkedIn-led social presence, and brand thinking.

You should be comfortable owning execution end-to-end, working with agencies, and bringing sharp judgment on content, messaging, and design layouts.

1. Brand, PR & Communications

• Drive PR initiatives, including agency management, media outreach, and narrative building
• Ensure consistent brand storytelling across all external touchpoints
• Identify and build thought leadership opportunities for leadership
• Support brand positioning across both digital and offline channels

2. LinkedIn & Content-Led Social

• Own and grow LinkedIn presence (brand + leadership profiles)
• Build content strategy and calendar aligned to business goals (not vanity metrics)
• Write and shape high-quality, insight-led content
• Track performance and continuously refine content-market fit

3. Demand Generation & Marketing Execution

• Support demand generation initiatives across digital and on-ground efforts
• Work closely with performance and product teams to improve conversion journeys
• Contribute to campaign ideation and execution with a clear focus on outcomes

4. Creative & Design Sensibility

• Create clear creative briefs for internal/external teams
• Have a strong eye for layout, design quality, and visual storytelling
• Ensure all outputs are brand-consistent and high quality
• Act as the bridge between strategy and creative execution

5. Agency & Cross-functional Management

• Manage agencies across PR, creative, and content if required
• Ensure speed, quality, and clarity in execution
• Collaborate with internal stakeholders across product, performance, and leadership

Skills and Qualifications

• Bachelor's/Master's Degree; 2–4 years of experience

• Strong analytical and logical thinking skills to interpret data and derive insights

• Creative thinker with a strong bias for execution and outcomes

• Comfortable working with numbers and tools like Excel, Google Analytics, etc.

• Understanding of brand building + demand generation interplay

• Ability to adapt quickly to evolving marketing trends

• High attention to detail across content, data, and execution

• Strong collaboration and stakeholder management skills

• Strong written and verbal communication skills

• Eye for good design and layout quality

• Open to continuous learning and ownership-driven roles

Location: Udyog Vihar, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in