Role Overview:

We are looking for a dynamic and detail-oriented Senior Associate – Influencer Marketing to manage end-to-end influencer campaigns. The ideal candidate will be responsible for executing campaigns, coordinating with influencers, ensuring timely delivery, and maintaining high-quality standards while working closely with internal teams and clients.

Key Responsibilities:1. Campaign Execution & Management

Handle end-to-end execution of influencer marketing campaigns across platforms (Instagram, YouTube, etc.)
Coordinate with internal teams (Planning, Pricing, and Sales) to understand campaign requirements
Ensure seamless execution from influencer onboarding to content delivery and reporting
Manage multiple campaigns simultaneously while adhering to timelines

2. Influencer Coordination & Communication

Identify and onboard relevant influencers based on campaign briefs
Act as the primary point of contact for influencers during campaigns
Negotiate deliverables, timelines, and ensure clarity on expectations
Maintain strong relationships with influencers and agencies

3. Content & Quality Control

Review influencer content to ensure alignment with brand guidelines and campaign objectives
Provide feedback and ensure necessary revisions are completed
Ensure content quality, compliance, and timely approvals

4. Campaign Tracking & Reporting

Track campaign performance metrics such as reach, engagement, impressions, and ROI
Maintain campaign trackers and documentation
Prepare post-campaign reports with insights and recommendations

5. Client Coordination

Work closely with clients to understand expectations and provide regular updates
Address client queries and ensure satisfaction with campaign delivery
Support in presenting campaign results and insights

6. Process & Optimization

Identify gaps in execution and suggest process improvements
Stay updated with influencer marketing trends, platform updates, and best practices
Contribute to building scalable processes for campaign execution

Key Skills & Qualifications:

2–4 years of experience in influencer marketing / digital marketing / campaign management
Strong understanding of social media platforms (Instagram, YouTube, etc.)
Excellent communication and stakeholder management skills
Strong negotiation and coordination abilities
Detail-oriented with strong organizational skills
Ability to manage multiple campaigns under tight deadlines
Proficiency in Excel/Google Sheets and reporting tools

Senior Associate- Influencer Marketing