Role Overview:
The Senior - Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role requires expertise in performance marketing, SEO, Ecommerce, CRM, social media, and Analytics to maximize online visibility and business growth.
Key Responsibilities:
1. Digital Strategy & Execution
- Develop and implement a holistic digital marketing strategy across multiple channels, including Google Ads, Meta Ads, SEO, Website, Email, and Social Marketing
- Oversee and optimize paid digital campaigns (Google, Meta, LinkedIn, YouTube, Programmatic Ads, etc.) to ensure high ROI.
- Work closely with internal teams, tech and external agencies to align revenue across all digital touchpoints.
2. Performance Marketing & Lead Generation
- Manage end-to-end performance marketing campaigns with a focus on lead generation, conversion rate optimization (CRO), and reducing customer acquisition cost (CAC).
- Optimize ad campaigns through A/B testing, audience segmentation, and bid management to maximize engagement and conversions.
- Implement remarketing and retargeting strategies to drive customer retention and repeat engagement.
3. SEO & Website Optimization
- Develop and execute an SEO strategy to improve organic rankings, drive website traffic, and enhance search visibility.
- Collaborate with web developers and content creators to optimize website performance, UI/UX, and landing pages for better user experience and conversions.
4. Social Media & Content Marketing
- Oversee and grow the company's social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) with engaging content and campaigns.
- Plan and execute content marketing initiatives, including blogs, whitepapers, case studies, and videos, to establish thought leadership.
- Monitor social media analytics and optimize strategies based on engagement metrics.
5. Email & CRM
- Manage email marketing campaigns, newsletters, and automated workflows to nurture leads and drive engagement.
- Work with the CRM team to segment audiences, personalize communication, and improve email performance metrics.
6. Data Analytics & Reporting
- Track and analyze digital marketing KPIs (CTR, CPC, ROAS, Bounce Rate, Engagement, etc.) using tools like Google Analytics, Google Tag Manager, and CRM dashboards.
- Generate performance reports and insights to optimize campaigns and inform future strategies.
- Implement marketing attribution models to measure the impact of each digital channel on conversions.
7. Market Trends & Innovation
- Stay updated with the latest digital marketing trends, algorithms, and emerging platforms to drive innovation.
- Experiment with new ad formats, digital tools, and growth hacking techniques to improve campaign efficiency.
Key Requirements:
Must-Have:
- Intermediate proficiency in AI tools, along with the aptitude to learn and adopt them for day‑to‑day workflows.
- 5-8 years of hands-on experience in Digital Marketing & Performance Marketing across Google Ads, Social Media, CRM, SEO, and Email.
- Strong expertise in Google Ads, Meta Ads, Ecommerce.
- Proven ability to develop and execute integrated digital marketing strategies to drive business growth.
- Proficiency in Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
- Experience in website and landing page optimization for improved user experience and conversions.
- Excellent analytical, communication, and stakeholder management skills.
