Senior Data Analyst

Senior Data Analyst

What will you create and do

We are looking for a highly analytical and business-driven Senior Data Analyst to transform customer conversation data, transactional data, and product usage data into actionable insights that drive revenue and customer success outcomes.

In this individual contributor role, you will partner closely with Sales, Marketing, Customer Success, and Product teams to improve funnel performance, customer engagement, retention, and product adoption. You will play a key role in shaping how Conversive (SMS Magic) uses data to drive decision-making across the organization.

You will work on customer engagement data (SMS, WhatsApp, and conversational channels) along with transactional and product usage datasets to uncover patterns, optimize conversions, and identify growth opportunities.

The ideal candidate is hands-on with data, strong in analytics and business understanding, and capable of translating complex datasets into clear, actionable business recommendations.

Key Responsibilities:

• Analyse customer conversation data (SMS, WhatsApp, chat interactions) to uncover engagement patterns and trends.

• Work with transactional and product usage data to identify drop-offs, growth opportunities, and user behaviour insights.

• Build and maintain business dashboards and reports for leadership and cross-functional teams

• Develop and manage MQL SQL Revenue funnel reporting and analytics

• Track campaign performance, product adoption, and customer engagement metrics

• Partner with Sales, Marketing, Customer Success, and Product teams to understand business challenges and translate them into data models and analytical frameworks.

• Provide data-driven recommendations to improve conversion rates, retention, and revenue growth.

• Work with large-scale datasets and ensure data accuracy, consistency, and governance

• Identify data gaps, tracking issues, and opportunities to improve data infrastructure.

Key Performance Indicators (KPIs):

• Accuracy and reliability of dashboards and reporting

• Improvement in funnel conversion metrics (MQL SQL Revenue)

• Insights generated that drive measurable revenue impact

• Adoption and usage of dashboards by business stakeholders

• Improvement in customer retention and product usage metrics

• Reduction in data inconsistencies and reporting gaps

  
  
  

Requirements

What will qualify you for this role

Essential:

• Advanced Data Analysis Skills Strong expertise in SQL, Excel/Google Sheets, and BI tools (Power BI / Tableau / Looker)

• Business & Revenue Analytics Deep understanding of customer lifecycle, funnel metrics (MQL SQL Revenue), retention, and cohort analysis

• Data to Insights Capability Proven ability to convert raw data into actionable business insights and recommendations

• Stakeholder Collaboration Experience working with Sales, Marketing, Customer Success, and Product teams

• Big Data Handling Experience working with large datasets including customer interaction logs and product usage data.

• Data Governance & Accuracy Ability to ensure data quality, consistency, and reporting reliability.

Desired Skills:

• Experience in SaaS / CPaaS / CRM / Marketing Automation domains

• Exposure to conversational or customer engagement analytics

• Knowledge of Python or R for data analysis

• Understanding of product analytics and growth frameworks

• Strong problem-solving and structured thinking ability

• Excellent communication and data storytelling skills

  
  

Experience Range:

• 6 8 Years

  
  

Education Qualification:

• Bachelor's Degree (Engineering, Statistics, Mathematics, or related field preferred)

  
  
  

Benefits

About Conversive (SMS Magic):

Welcome to Conversive (SMS Magic), a leading conversational AI platform helping businesses create AI-first customer engagement experiences across Sales, Service, and Marketing.

We serve a global customer base across North America, Europe, and APAC, with strong compliance and consent management capabilities that ensure data privacy and security.

At Conversive, we operate in a fast-paced, high-growth SaaS environment where ownership, curiosity, and problem-solving define success. This role offers strong visibility with leadership and the opportunity to influence revenue directly, customer experience, and product decisions.

Our commitment to every customer is:
We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition.

If you are passionate about turning data into business impact, we would love to work with you.

SMS Magic is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply.

Read more about us at:
https://beconversive.com/
https://www.sms-magic.com

We are an ISO 27001:2013 compliant organization and emphasise information security for our clients.