Senior Content Writer

About the Role:

We are seeking an experienced and driven Content Strategist to join our marketing team. The ideal candidate should have a strong understanding of the digital space and social media platforms, excellent copywriting skills, and the ability to develop and execute effective content strategies that drive business results. The role requires someone who can crack complex concepts, create compelling content, and convey the brand's message across various platforms.

Key Responsibilities:

· Develop impactful content across all levels of the user funnel for various digital product offerings.

· Content generated should align with the brand's overall marketing objectives.

· Collaborate with cross-functional teams, including creative, business/growth, and social media teams to develop creative campaigns.

· Conduct market research, analyse data trends, and identify opportunities to maximize brand exposure and engagement.

· Open to handling agencies in order to maximize output

· Write and edit content across variety of formats, including social media posts, blog articles, videos, infographics, email and newsletters.

· Ensure that the content is consistent in style, quality, and tone.

· Manage timelines and budgets for campaigns, ensuring all projects are delivered on time and within budget.

· Open to driving campaign execution end to end

· Monitor, report, and analyse the impact of content campaigns to optimize future performance.

Qualifications:

· Bachelor's degree in marketing, communications, journalism, or a related field.

· Proven experience of 8+ years in content marketing, with a focus on brand storytelling, developing and executing content strategies.

· Solid understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

· Strong copywriting skills with the ability to write compelling and engaging content for various audiences.

· Ability to think critically and creatively, with outstanding strategic thinking skills.

· Excellent project management skills, with proven experience in managing timelines and budgets for multiple projects.

· Attention to detail and the ability to multitask and prioritize effectively in a fast-paced team environment.