Senior Business Analyst

Key Responsibilities:

• Data-Driven Insights: Analyze complex datasets to inform business strategies, optimize product performance, and support decision-making.
• User Behavior Analysis: Deeply understand customer behavior and translate insights into actionable recommendations that enhance product and marketing effort
• Cross-Functional Collaboration: Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.
• Strategic Planning: Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.
• KPI Management: Define, monitor, and optimize key performance metrics across customer acquisition retention, and overall product performance.
• Market Research: Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.
• Process Improvement: Identify opportunities to streamline operations, enhancing efficiency customer satisfaction.

What You will Bring:

• Experience: 4-7 years as a Business Analyst in a B2C/D2C product startup or a similarly dynamic environment.
• Analytical Excellence: Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights.
• User-Centric Mindset: A deep understanding of user behavior, customer journeys, and the importance of customer-focused design.
• Technical Proficiency: Skilled in data analysis tools such as SQL, Excel, and Tableau, with experience Agile methodologies.
• Strong Communication: Ability to distil complex information into clear, actionable insights for diverse stakeholders.
• Proactive Attitude: Self-starter who takes initiative, thrives in fast-paced environments, and can work independently.
• Adaptability: Comfortable navigating and excelling in a rapidly evolving, high-growth environment.