About UBL:
At United Breweries (The HEINEKEN Company), we brew the joy of true togetherness to inspire a better world.
At United Breweries which is a top operating company of Dutch brewing major Heineken, we strive every day to champion a culture of belonging - where everyone feels safe, included, heard, and valued for who they are. We believe that embracing and celebrating diversity enriches our lives and strengthens our business, and that we all contribute to create an environment where everyone can thrive.
We are a partner of choice for our customers, a leader for our market, and a champion for our employees. We foster a workplace that is inclusive and provides equal opportunities for all. We are driven by a spirited team which aims to brew a better world for everyone
Our strong consumer connect and the iconicity of India's favorite beer Kingfisher has helped us become the market leader and delight consumers. Our portfolio ranges from beer to non–alcoholic beverages, with brands such as Kingfisher Strong, Kingfisher Ultra, Heineken, Amstel, Heineken 0.0 and Radler. Our most popular beer, Kingfisher Premium Lager beer, is currently available in 69 countries and leads the way among Indian beers in the international market.
Job title: Senior Brand Experiences Executive
Function: Marketing
The Role: To grow UB's/Heineken India's portfolio brand's resonance & engagement through conceptualising, acquiring and managing key partnerships, sponsorships and activation platforms. This includes co-creation of IP's, collaboration with local, regional & national events, while ensuring key brand objectives and event metrics are delivered.
Key Accountabilities:
- Plan and execute experiences and activations in line with brand objectives:
- Development, communication, and execution of the Company Brand Experience Strategy
- Develop by brand, music, sports & culture strategy, to enable brands to reach/engage with its TG in a meaningful manner
- Responsible for the evaluation of all new major Brand Experience properties enabling informed decisions to be made whether to proceed with (or decline) the sponsorship/event opportunity
- Collaborate with internal sales and marketing teams to assess regional and national brand sponsorship/partnership/activation opportunities and integrate them into the brands annual and quarterly plans
- Compile an accurate list of all major Brand Experience properties, cost, volume, and return enabling the creation and maintenance of a national XM database
- Responsible to develop and deploy execution toolkits to integrate the brands across sponsored/partnered/owned experiences and activations across physical and digital touchpoints
- Responsible to conceptualise and create impactful consumer first activations that are innovative, distinctive and feasible to execute
- Responsible to ensure that all sponsorships and events have clear and specific deliverables in place and ensure 100% execution compliance
- Responsible to create and publish detailed evaluation reports for activities undertaken/campaigns executed in a timely and efficient manner
- Operate with excellence towards the delivery of brand experiences and activations:
- Manage the entire cycle of design, production and on ground operations to enable successful execution of physical levers of experiences/activations
- Ideate and execute digital amplification campaigns to unlock exponential reach and engagement for experiences/activations
- Cost management and optimisation for all expenses related to executing events and activations, to adhere to agreed benchmarks of ROI metrics and aligned budgets
- Ensuring all financial, legal, procurement, security processes and compliances are adhered to in every step of planning and execution as per company standards
- Manage and liaise with external suppliers to establish specific briefs for any activations, ensuring that the agreed budget, specifications, quality standards and deadlines are met
- Responsible for procurement for all brand activations while establishing and maintaining excellent relationships with external suppliers
- Monitor and report ongoing progress of events to ensure on-time completion and compliance
- Maintain a comprehensive and organized repository of all necessary documents for internal and external audits
Education Qualification:
- MBA or a Specialization in Events/Experiential/Marketing Management (Diploma) is desired
Desired experience and skills:
- Event & Sponsorship Management experience at an agency end or client
- Deep and extensive relationship in Music, Sports and Cultural ecosystem
- Comfortable to travel and execute with a hands-on approach
- Curiosity, attention to detail and keen interest in taking initiative
- Self-starter personality, with a resilient and ownership driven mindset
