Job title: Senior Brand Experiences Executive

Function: Marketing

The Role Reports to: Lead: Events, Experiences and Partnerships

The Role: To grow UB's/Heineken India's portfolio brand's resonance & engagement through conceptualising, acquiring and managing key partnerships, sponsorships and activation platforms. This includes co-creation of IP's, collaboration with local, regional & national events, while ensuring key brand objectives and event metrics are delivered.

Key Accountabilities:

Plan and execute experiences and activations in line with brand objectives:
Development, communication, and execution of the Company Brand Experience Strategy
Develop by brand, music, sports & culture strategy, to enable brands to reach/engage with its TG in a meaningful manner
Responsible for the evaluation of all new major Brand Experience properties enabling informed decisions to be made whether to proceed with (or decline) the sponsorship/event opportunity
Collaborate with internal sales and marketing teams to assess regional and national brand sponsorship/partnership/activation opportunities and integrate them into the brands annual and quarterly plans
Compile an accurate list of all major Brand Experience properties, cost, volume, and return enabling the creation and maintenance of a national XM database
Responsible to develop and deploy execution toolkits to integrate the brands across sponsored/partnered/owned experiences and activations across physical and digital touchpoints
Responsible to conceptualise and create impactful consumer first activations that are innovative, distinctive and feasible to execute
Responsible to ensure that all sponsorships and events have clear and specific deliverables in place and ensure 100% execution compliance
Responsible to create and publish detailed evaluation reports for activities undertaken/campaigns executed in a timely and efficient manner
Operate with excellence towards the delivery of brand experiences and activations:
Manage the entire cycle of design, production and on ground operations to enable successful execution of physical levers of experiences/activations
Ideate and execute digital amplification campaigns to unlock exponential reach and engagement for experiences/activations
Cost management and optimisation for all expenses related to executing events and activations, to adhere to agreed benchmarks of ROI metrics and aligned budgets
Ensuring all financial, legal, procurement, security processes and compliances are adhered to in every step of planning and execution as per company standards
Manage and liaise with external suppliers to establish specific briefs for any activations, ensuring that the agreed budget, specifications, quality standards and deadlines are met
Responsible for procurement for all brand activations while establishing and maintaining excellent relationships with external suppliers
Monitor and report ongoing progress of events to ensure on-time completion and compliance
Maintain a comprehensive and organized repository of all necessary documents for internal and external audits

Education Qualification:

Bachelor's degree is a must
MBA or a Specialization in Events/Experiential/Marketing Management (Diploma) is desired

Desired experience and skills:

Event & Sponsorship Management experience at an agency end or client
Deep and extensive relationship in Music, Sports and Cultural ecosystem
Comfortable to travel and execute with a hands-on approach
Curiosity, attention to detail and keen interest in taking initiative
Self-starter personality, with a resilient and ownership driven mindset

Senior Brand Experience Executive