Job title: Senior Brand Experiences Executive
Function: Marketing
The Role Reports to: Lead: Events, Experiences and Partnerships
The Role: To grow UB's/Heineken India's portfolio brand's resonance & engagement through conceptualising, acquiring and managing key partnerships, sponsorships and activation platforms. This includes co-creation of IP's, collaboration with local, regional & national events, while ensuring key brand objectives and event metrics are delivered.
Key Accountabilities:
- Plan and execute experiences and activations in line with brand objectives:
- Development, communication, and execution of the Company Brand Experience Strategy
- Develop by brand, music, sports & culture strategy, to enable brands to reach/engage with its TG in a meaningful manner
- Responsible for the evaluation of all new major Brand Experience properties enabling informed decisions to be made whether to proceed with (or decline) the sponsorship/event opportunity
- Collaborate with internal sales and marketing teams to assess regional and national brand sponsorship/partnership/activation opportunities and integrate them into the brands annual and quarterly plans
- Compile an accurate list of all major Brand Experience properties, cost, volume, and return enabling the creation and maintenance of a national XM database
- Responsible to develop and deploy execution toolkits to integrate the brands across sponsored/partnered/owned experiences and activations across physical and digital touchpoints
- Responsible to conceptualise and create impactful consumer first activations that are innovative, distinctive and feasible to execute
- Responsible to ensure that all sponsorships and events have clear and specific deliverables in place and ensure 100% execution compliance
- Responsible to create and publish detailed evaluation reports for activities undertaken/campaigns executed in a timely and efficient manner
- Operate with excellence towards the delivery of brand experiences and activations:
- Manage the entire cycle of design, production and on ground operations to enable successful execution of physical levers of experiences/activations
- Ideate and execute digital amplification campaigns to unlock exponential reach and engagement for experiences/activations
- Cost management and optimisation for all expenses related to executing events and activations, to adhere to agreed benchmarks of ROI metrics and aligned budgets
- Ensuring all financial, legal, procurement, security processes and compliances are adhered to in every step of planning and execution as per company standards
- Manage and liaise with external suppliers to establish specific briefs for any activations, ensuring that the agreed budget, specifications, quality standards and deadlines are met
- Responsible for procurement for all brand activations while establishing and maintaining excellent relationships with external suppliers
- Monitor and report ongoing progress of events to ensure on-time completion and compliance
- Maintain a comprehensive and organized repository of all necessary documents for internal and external audits
Education Qualification:
- Bachelor's degree is a must
- MBA or a Specialization in Events/Experiential/Marketing Management (Diploma) is desired
Desired experience and skills:
- Event & Sponsorship Management experience at an agency end or client
- Deep and extensive relationship in Music, Sports and Cultural ecosystem
- Comfortable to travel and execute with a hands-on approach
- Curiosity, attention to detail and keen interest in taking initiative
- Self-starter personality, with a resilient and ownership driven mindset
