Senior Associate, Performance Marketing

About Virohan:

Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. We work with universities and colleges across India to deliver industry-aligned programs in healthcare and management, designed to bridge the gap between education and real-world employability.

Today, Virohan has trained 13,000+ healthcare professionals, with a growing network of university and industry partners across the country.

Backed by global investors including Blume Ventures (India), Mynavi Corporation (Japan), Rebright Partners (Japan), Elea Foundation (Switzerland), Artha Impact (Switzerland), Bharat Inclusive Technologies Seed Fund (India), and Mitsui Sumitomo Insurance Venture Capital (Japan), we are building at the intersection of education and healthcare — two of India's fastest-growing sectors. At our core, we are guided by a strong set of values that define how we work, build, and grow together — from ownership and bias for action to empathy, continuous learning, and raising the bar. If you're excited about building something meaningful at scale and solving real-world problems, you'll find yourself at home at Virohan.

What you'll be responsible for:

• Driving Paid Marketing strategy across Google Adwords, Facebook ads, Affiliates & other DSPs - primarily with performance marketing media.
• Own and drive company-wide lead funnel - awareness, consideration, acquisition, activation, retention, referral - top of the funnel (Awareness to Traffic to Lead) using paid marketing media.
• Have a tightly run experimentation & measurement track for new growth hacks - to test, learn & document - with an intent to scale predictably & efficiently
• Daily, weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.
• Plan and manage the execution of all paid marketing communications, working closely with Brand & Content Marketing teams

You are the right fit for the role (read must-have), if:

• You have 1–2 years of performance marketing experience in a fast-paced startup environment, with strong analytical skills, data-driven decision-making, trend identification, and problem-solving capabilities.
• You have in-depth understanding & extensive hands-on experience with at least of the following performance marketing media - Facebook, Google Search, UAC & Google Performance Max.
• You love numbers & objectivity, you seek problem solving opportunities with a rational approach.
• You are well versed with Excel / G-sheets and you can manipulate data with minimal intervention & guidance.

Why is this a great opportunity for you:

• Great set of peers to work with values mutual respect and clear communication
• Right to win - The founding team understands the business and has an amazing vision to chase after.
• Opportunity to work on a highly critical role, which will have a direct and big impact
• Transparent work culture with No door policy
• All of the above perks of joining a high potential company very early, along with a competitive market compensation.