Performance Marketing Specialist

Location: Gurugram

Experience: 3 - 5 Years

Employment Type: Full-time

Zinara is an everyday lab-grown diamond jewellery brand on a mission to make diamond jewellery accessible, wearable, and relevant for modern Indian women.

We are looking for a hands-on Performance Marketing Specialist who can take ownership of paid acquisition, analyse performance, and work closely with founders to scale customer growth profitably.

• Plan, launch, manage, and optimize Meta Ads campaigns across prospecting, retargeting, catalog, and conversion objectives.
• Manage Google Ads campaigns including Search, Performance Max, Brand Search, and Remarketing.
• Monitor and improve key metrics including ROAS, CAC, CPA, CTR, CPC, and Conversion Rate.
• Scale winning campaigns while maintaining acquisition efficiency.
• Conduct audience testing, campaign testing, and budget optimization.
  

• Track and analyse performance across Meta Ads, Google Ads, Shopify, and GA4.
• Create weekly and monthly performance reports with actionable insights.
• Set up and maintain UTM tracking and campaign attribution.
• Identify customer funnel bottlenecks and recommend improvements.
  

• Work closely with founders, creators, and designers to develop high-performing ad creatives.
• Analyse creative performance and identify winning hooks, messaging angles, and formats.
• Build a structured creative testing framework to continuously improve campaign performance.
• Provide data-backed feedback to improve ad creatives and landing pages.
  

• Analyse user journeys from ad click to purchase.
• Recommend improvements to landing pages, product pages, and checkout flows.
• Work with internal and external teams to implement growth experiments.
  

• Explore and test new audience segments, offers, and acquisition strategies.
• Stay updated on platform changes, industry trends, and best practices.
• Identify new opportunities to improve customer acquisition and retention.
  

• 3 - 5 years of hands-on experience in performance marketing.
• Strong experience managing Meta Ads and Google Ads campaigns.
• Experience working with D2C, e-commerce, or jewellery brands is preferred.
• Strong understanding of acquisition funnels and performance metrics.
• Proficiency in Google Analytics (GA4), Meta Ads Manager, and Google Ads.
• Strong analytical skills and comfort working with data and Excel/Google Sheets.
• Ability to work independently in a fast-paced startup environment.
  

• Experience with Shopify.
• Understanding of attribution, Meta Pixel, Google Tag Manager, and UTM frameworks.
• Familiarity with SEO fundamentals and conversion rate optimization.
• Prior experience in jewellery.
  

• Consistently improving ROAS and customer acquisition efficiency.
• Establishing a reliable creative testing process.
• Delivering actionable performance insights and recommendations.
• Driving measurable growth in qualified leads, home trial bookings, and online sales.
  

• Work directly with the founders.
• High ownership and rapid learning environment.
• Opportunity to build and scale a consumer brand from an early stage.
• Significant growth potential as the company expands.
• Competitive compensation with performance-linked incentives.