Search Engine Optimization Specialist

SEO & ASO Expert — SpeakX

Location: Gurgaon (In-office) Experience: 3–5 Years

About SpeakX

SpeakX is a pioneering AI language learning startup revolutionizing English speaking through advanced GenAI technology. Our app delivers personalized learning experiences through AI-driven conversations — helping practice and refine their English skills in real time, with zero judgment. Backed by $24M from WestBridge, Elevation, IQ Capital, and Goodwater Capital, we stand at the forefront of the EdTech revolution.

The Role

This is one role, not two. We're looking for someone who understands that SEO and ASO are two sides of the same coin — organic discoverability, conversion, and growth. You'll own both: getting SpeakX found on Google and getting it downloaded from the Play Store and App Store.

You think in keywords, rankings, and conversion funnels — but you also know that behind every search is a parent looking for the best way to help their child speak English confidently. That's the intent you're optimising for.

What You'll Own

SEO — Web & Content → Own keyword strategy — research, mapping, and prioritisation across all content → Drive on-page and technical SEO — site structure, speed, schema, crawlability → Build and execute a content SEO roadmap — identify gaps, brief writers, track rankings → Grow organic backlink profile through outreach and strategic partnerships.

ASO — App Store Optimisation → Own Play Store and App Store listings — title, description, keywords, screenshots, previews → Run continuous A/B tests on store creatives to improve install conversion rate → Monitor keyword rankings, impressions, and conversion across both stores → Analyse competitor ASO strategies and find opportunities to outrank and outconvert.

Who You Are

• 3–5 years in SEO and/or ASO — consumer apps or edtech strongly preferred.
• You've owned an organic channel solo — rankings improved because of decisions you made.
• Comfortable with Core Web Vitals, schema markup, crawl budgets, and site architecture .
• Fluent in Ahrefs/Semrush, Google Search Console, AppFollow/Sensor Tower, and GA4.
• You interpret data to form hypotheses, run tests, and iterate — not just to make slides.
• You move fast, prioritise ruthlessly, and don't let perfect be the enemy of shipped

Good to have: Vernacular / multilingual SEO · App Store localisation · Prior startup experience

Why SpeakX

• Full ownership — you set the organic strategy and own the results.
• Direct access to the Founder — your work shapes decisions at the top.
• Every ranking you improve brings more kids to an app that genuinely changes their lives.
• Building organic from scratch for a $24M-backed EdTech brand — this one goes in the portfolio.