Search Engine Optimization Specialist (Rajkot, Gujarat)

We are looking for a results-focused SEO Specialist with a strong command of search engine optimization and a proven track record of improving website rankings, increasing organic traffic, and analyzing performance data. You will be responsible for executing our SEO strategy and strengthening our online visibility across multiple channels.

Key Responsibilities:

• Conduct keyword research, competitor analysis, and identify market trends

• Optimize website content, structure, and internal linking for effective on-page SEO

• Plan and implement off-page SEO activities, including high-quality link-building

• Perform technical SEO audits and apply best practices for speed, indexing, and mobile performance

• Monitor, analyze, and report performance metrics using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and others

• Work closely with content writers and developers to ensure SEO best practices are integrated across all web assets

• Stay informed about the latest SEO trends, Google algorithm updates, and industry changes

Required Skills & Qualifications:

• Minimum 3 years of hands-on SEO experience

• In-depth knowledge of tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs

• Strong understanding of on-page, off-page, and technical SEO

• Basic knowledge of HTML/CSS and overall website structure

• Analytical thinking with strong attention to detail

• Ability to create detailed reports and track performance metrics

• Excellent communication and time management skills