Search Engine Optimization Specialist

Kansoft Solutions is a fast-growing IT solutions provider with a strong presence across the Asian market, the DACH region in Europe, and North America. We specialize in delivering technology-driven solutions that help enterprises modernize operations, accelerate digital transformation, and achieve measurable business outcomes. As we continue to expand globally, we are building a robust in-house SEO team to strengthen our digital footprint and drive quality lead generation through advanced SEO strategies.

Job Description:

We are seeking an experienced SEO Executive (45 years) to join our in-house digital marketing team. The ideal candidate will have a strong background in technical SEO, on-page, and off-page optimization, and proven experience in driving lead generation through organic channels. You will play a key role in improving our search visibility and building organic growth in our focus markets.

Key Responsibilities

Develop and implement effective SEO strategies to improve search rankings and organic visibility across Asia, DACH region, and North America.

Conduct comprehensive keyword research, competitor benchmarking, and market trend analysis for target geographies.

Manage technical SEO including site audits, crawl optimization, indexing, Core Web Vitals, schema markup, and mobile performance.

Optimize website pages, blogs, landing pages, and product content for on-page SEO (meta tags, headers, content structure, internal linking, etc.).

Execute off-page SEO strategies including quality link building, outreach campaigns, and digital PR activities.

Collaborate with content, design, and development teams to integrate SEO best practices into website design and content lifecycle.

Track, analyze, and report on SEO performance metrics (traffic, ranking, CTR, conversions, and lead quality) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

Continuously experiment with new SEO techniques, monitor algorithm updates, and recommend improvements aligned with global best practices.

Support the lead generation function by optimizing for conversion-driven organic traffic.

Requirements

Bachelor's degree in Marketing, IT, Computer Science, or a related field.

45 years of SEO experience, preferably within the IT or technology services industry.

Strong expertise in technical SEO, on-page, and off-page optimization.

Experience working across multi-regional campaigns (Asian, European/DACH, and North American markets).

Proven success in driving organic traffic growth, keyword rankings, and lead generation.

Familiarity with global SEO challenges like multi-language optimization, hreflang tags, and localized search.

Strong analytical mindset with the ability to translate data into actionable insights.

Knowledge of tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Tag Manager.

Excellent written and verbal communication skills.

Google Analytics/SEO certifications are a plus. Location: Pune & Udaipur (On-Site)