Search Engine Optimization Specialist

Company Description

Alligator Automations delivers customized end-of-line packaging solutions across industries like Food & Beverages, Cement, and Chemicals. With 15+ years of expertise and a global presence in the Middle East, Africa, Southeast Asia, and the Americas, we've completed 450+ projects for 200+ clients. Innovation, quality, and service drive our dynamic team to create advanced, client-focused systems.

Role Description

We are looking for an experienced and result-driven SEO Specialist to join our growing digital marketing team. The ideal candidate will have a strong understanding of SEO, analytics, content strategy, and the ability to implement and optimize SEO strategies for various projects. The role involves conducting keyword research, optimizing content, and staying up to date with SEO best practices to ensure improved search engine rankings across both international and domestic markets.

Educational Qualification: Bachelor's degree in Marketing, Business, Graduate, or a related field.

Work Experience: 13 years of proven SEO experience, preferably in manufacturing, industrial equipment, B2B, or related fields

Location: Pune (On Site)

Required Skills:

• Expertise in SEO strategy development (on-page, off-page, and technical SEO)
• Keyword research and analysis using tools like Google Keyword Planner, SEMrush, and Ahrefs etc.
• SEO Audits for websites, including technical audits and content audits
• SEO optimization for international and domestic markets
• Competitor analysis to track SEO trends and identify opportunities
• Link building strategies to enhance domain authority
• Google Analytics & Google Search Console proficiency for tracking performance and insights
• SEO-friendly content creation in collaboration with content teams
• Experience with SEO tools such as Moz, Screaming Frog, and others for analytics and auditing
• Proficiency in HTML, CSS, and JavaScript basics for desktop and mobile optimization
• Experience with content management systems (CMS) like WordPress
• Familiarity with local SEO and global SEO strategies
• Conversion Rate Optimization (CRO) techniques to boost site engagement and conversions
• Proficient in reporting and performance tracking with a strong focus on KPIs and ROI
• Experience managing both domestic and international SEO projects for diverse client portfolios.

Job Description:

l SEO Strategy Development & Execution: Develop and implement effective SEO strategies for driving organic traffic and improving search engine rankings for multiple client projects, with a focus on both international and domestic SEO.

l Keyword Research & Optimization: Conduct comprehensive keyword research to identify high-traffic opportunities in both local and international markets. Optimize content based on target keywords.

l Technical SEO Audits: Perform in-depth SEO audits to analyze website health and resolve issues like broken links, duplicate content, and mobile-friendliness for domestic and international sites.

l Content Creation & Optimization: Collaborate with the content team to create SEO-optimized blog posts, landing pages, and product descriptions tailored for both domestic and global audiences.

l Link Building & Backlink Strategy: Develop and execute strategies for building high-quality backlinks from authoritative websites, both domestically and internationally.

l Analytics & Reporting: Regularly monitor the SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, and generate reports for stakeholders. Track both local and global metrics to ensure SEO goals are met across markets.

l Stay Updated with SEO Trends: Continuously track SEO trends, algorithm changes, and competitor strategies to ensure the company's SEO strategy remains cutting-edge for both domestic and international markets.

Work in a digitally progressive team

Lead impactful SEO campaigns

Grow across global markets

Be part of a fast-scaling industrial brand

Ready to accelerate your SEO career Apply now at [Confidential Information]